Senior Manager, Direct Marketing (Based in the Philippines) - 5 Star Resort

Elabram; Kuala Lumpur; On-site; MYR 80,000 - 120,000; Full time

Job summary

A leading 5-Star Resort located in Kuala Lumpur is seeking a Senior Manager for Direct Marketing to execute comprehensive marketing plans aimed at revenue and market share growth. The role involves analyzing marketing effectiveness, generating leads, and providing superior customer service. Ideal candidates will possess a Bachelor's degree in Marketing or Business, with a strong background in the hospitality or gaming industry highly regarded. Comprehensive experience in lead generation and customer relationship management is essential.

Qualifications

• Experience in lead generation and sales.
• Proficiency in customer service and marketing.
• Excellent interpersonal skills.

Responsibilities

• Develop and execute marketing campaigns.
• Generate leads and drive sales efforts.
• Maintain and update customer database.

Skills

Lead generation

Sales proficiency

Customer service

Interpersonal skills

Ability to work in a fast-paced environment

Education

Bachelor's degree in Marketing, Business or related field

Job description

Senior Manager, Direct Marketing (Based in the Philippines) - 5 Star Resort

Executes and monitors strategic marketing plans, both short and long range, to achieve Casino objectives regarding revenue, profitability, and market share.

Statistically analyze marketing programs and adjusts strategy and tactics to increase effectiveness to meet changing market and competitive conditions.

Provides post-event reports, analysis, and regular status reports on marketing programs to management team.

Effectively cooperate and coordinate activities (such as events, promotions and Guest Service training for all Casino team members) with other managers to insure a cohesive interdepartmental team relationship.

Routinely evaluates operating budget to actual expenses, Minimum Guest Service Standards, Player Development and on-floor guest relations.

Must routinely maintain customer contact and interaction, personally.

Prepares marketing activity reports and presents to executive management.

Develops ideas and opportunities for feature articles, interviews, presentations, and other public relations activities that promote awareness of the Casino and its products or services.

Develops integrated revenue/expense analyses, projections, reports and presentations.

Creates and analyzes monthly, quarterly and annual reports.

Researches database information to identify customer demographics and interests; consults with management on methods of targeting, developing and informing customers of upcoming hotel/casino --events; purchases external lists to attract and retain low-end casino customers.

Maintains and updates customer database continually ensuring the highest level of data integrity, including measurement systems; maintains confidentiality of database and files

Role Description

This is a full-time on-site role for a Casino Marketing - Direct Marketing position at our 5-Star Resort, located in Manila. The role involves developing and executing marketing campaigns, generating leads, providing excellent customer service, and driving sales efforts. The candidate will be engaged in various communication activities to enhance the brand's market presence.

Qualifications

• Experience in lead generation and sales
• Proficiency in customer service and marketing
• Excellent interpersonal skills
• Ability to work in a fast-paced environment
• Bachelor's degree in Marketing, Business, or related field
• Previous experience in the hospitality or gaming industry is a plus