Senior KOL Content Specialist (MY/HK/TW Market)

MY FIMEDIA NETWORK TECHNOLOGY SDN. BHD.; Kuala Lumpur; On-site; MYR 40,000 - 60,000; Full time

Job summary

A leading skincare company in Kuala Lumpur is seeking a Senior KOL Content Specialist to develop innovative content and manage collaborations with influencers in the beauty industry. The ideal candidate has experience in influencer marketing and is fluent in Mandarin and Cantonese to engage with the Taiwan and Hong Kong markets. This role offers opportunities to shape brand messaging and engage with current social media trends.

Qualifications

• Minimum 1 year of experience in influencer marketing, KOL management, or content marketing.
• Strong understanding of social media platforms and current trends.
• Excellent communication skills to deal with influencers and partners.
• Proficiency in Mandarin and Cantonese.

Responsibilities

• Develop creative content ideas that align with brand identity.
• Identify suitable KOLs/KOCs/Influencers for campaigns.
• Conduct product briefings and communicate objectives.
• Monitor and analyze content/campaign performance.

Skills

Influencer marketing

KOL management

Content marketing

Data analysis

Communication

Creativity

Job description

Senior KOL Content Specialist (MY/HK/TW Market)

Develop creative content ideas and directions that align with our brand identity and product positioning.

Identify suitable KOLs/KOCs/Influencers to collaborate with for various product campaigns and contents.

Conduct product briefings and communicate the objectives, content guidelines, and brand direction clearly.

Review and provide feedback on content drafts from KOLs/KOCs/Influencers to ensure brand consistency and quality.

Monitor and analyze content/campaign performance - track engagement, exposure, and key statistics to evaluate effectiveness and identify top-performing content or collaborators.

Stay up to date with the latest beauty and skincare trends on social media, especially across Instagram, Threads and XiaoHongShu (XHS).

Work closely with the KOL sourcing team to ensure consistent messaging across all touchpoints.

Requirements

Minimum 1 year of experience in influencer marketing, KOL management, or content marketing (preferably in beauty, skincare, or lifestyle industry).

Strong understanding of social media platforms, current trends and KOL/KOC/Influencers in Malaysia/Taiwan/Hong Kong (Instagram/ XiaoHongShu).

Excellent communication skills to deal with influencers and partners.

Creative mindset with a good eye for engaging and trendy content.

Ability to analyze data and translate insights into actionable improvements.

Proficiency (Read, Write and Speak) in Mandarin and Cantonese is a must due to the need to support markets like Taiwan and Hong Kong.

Company description: SKINTIFIC is a skincare brand developed and formulated by scientists in Canadian laboratories, with patented technology (TTE) that targets damaged skin barriers to improve skin health.