Senior Influencer Marketing Specialist

MY FIMEDIA NETWORK TECHNOLOGY SDN. BHD.; Kuala Lumpur; On-site; MYR 100,000 - 150,000; Full time

Job summary

A leading marketing firm in Malaysia is seeking an Influencer Marketing Specialist to develop content briefs and manage KOL relationships. Candidates must have a minimum of 3 years of experience in social media marketing, particularly within the beauty industry, and proven skills in project management and leadership. This role involves optimizing campaign performance and collaborating closely across teams.

Qualifications

• Minimum 3 years of relevant experience, preferably in the beauty industry.
• Experience with Key Opinion Leaders (KOLs) is a MUST.
• Strong background in creative briefing within the Malaysian market.

Responsibilities

• Develop and deliver creative content briefs for KOLs.
• Review and approve KOL content drafts.
• Monitor and analyze performance of KOL content.
• Collaborate cross-functionally for brand storytelling.
• Lead a small marketing team.

Skills

Content creation

Social media marketing

Project management

Leadership

Communication

Job description

Develop and deliver creative content briefs for KOLs, ensuring alignment with brand direction and campaign objectives.

Review and approve KOL content drafts, ensuring quality, accuracy, and consistency before publication.

Monitor, track, and analyze the performance of KOL content to optimize future campaigns.

Work closely with the KOL Specialist who manages outreach and negotiations, providing clear brand guidelines and directions.

Stay ahead of social media and content trends in Malaysia to enhance campaign impact.

Collaborate cross-functionally to maintain consistent brand storytelling across platforms.

Mentor and potentially lead a small marketing team to strengthen execution and creativity.

Requirements

Possess minimum 3 years of relevant work experience and exposure, preferably in the beauty or relevant industry.

Strong background in content creation, creative briefing, and social media marketing within the Malaysian landscape and market.

Proven experience working with Key Opinion Leaders (KOLs) is a MUST.

Ability to evaluate content quality and ensure alignment with brand tone and standards.

Excellent communication, creativity, and project management skills.

Leadership qualities with the potential to manage and guide a small team.

Prior experience in competitor brands within the beauty industry is highly valued.

Your application will include the following questions:

• Which of the following statements best describes your right to work in Malaysia?
• What's your expected monthly basic salary?
• Which of the following types of qualifications do you have?
• How many years' experience do you have as an Influencer Marketing Specialist?
• Which of the following languages are you fluent in?