Senior Influencer Marketing Specialist

MY Fimedia Network Technology; Kuala Lumpur; On-site; MYR 60,000 - 80,000; Full time

Job summary

A leading marketing organization in Kuala Lumpur seeks a Marketing Specialist to assist in developing and executing comprehensive marketing strategies across digital and traditional channels. The successful candidate will analyze consumer behavior, oversee influencer marketing processes, and mentor junior team members. A minimum of 3 years of experience in the beauty industry and a strong background in content creation and social media marketing are required. This role offers an opportunity to drive innovative marketing initiatives and maximize brand visibility.

Qualifications

• Minimum 3 years of relevant work experience, preferably in the beauty or relevant industry.
• Strong background in content creation and social media marketing within Malaysia.
• Experience working with Key Opinion Leaders (KOLs) is a must.
• Excellent communication, creativity, and project management skills.

Responsibilities

• Assist in developing comprehensive marketing strategies across multiple channels.
• Analyze marketing trends and consumer behavior for actionable insights.
• Supervise cross-functional teams ensuring quality in marketing materials.
• Monitor and optimize campaign performance, providing reports to leadership.

Skills

Content creation

Social media marketing

Project management

Communication

Leadership

Job description

Assist the development and execution of comprehensive marketing strategies that encompass awareness, consideration, and conversion across multiple channels, including digital, social media, and traditional advertising.

Analyze marketing trends and consumer behavior to provide actionable insights and key recommendations for improving content promotion and discovering new ways to drive traffic and sales.

Oversee the end-to-end influencer marketing process, from identifying suitable KOLs/Influencers to creating and presenting briefs, managing relationships, and evaluating campaign performance.

Ensure brand consistency and relevance across all marketing campaigns, advertisements, and touchpoints, while making sure the brand remains fresh and appealing to the target audience.

Forecast the growth and ROI of marketing campaigns, collaborating with product development and business development teams to ensure alignment with broader business objectives.

Supervise and guide cross-functional teams, including advertising, design, and content creation, ensuring consistency and quality in all marketing materials.

Take ownership of planning and executing key brand initiatives, including beauty-related events, product launches, and high-profile influencer collaborations.

Drive KOL/Influencer seeding strategies to amplify brand awareness, publicity, and customer engagement across various platforms.

Lead and mentor junior team members, fostering a collaborative and results-driven environment while supporting their professional development.

Monitor and optimize campaign performance, providing regular reports to senior leadership with key insights and actionable recommendations for future strategies.

Manage marketing budgets, ensuring cost-effective allocation of resources across campaigns while meeting or exceeding performance goals.

Champion innovation in marketing strategies, staying ahead of industry trends and leveraging emerging platforms and tactics to enhance brand visibility.

Take on additional projects as assigned by senior leadership, contributing to broader business objectives and initiatives.

Requirements

• Possess minimum 3 years of relevant work experience and exposure, preferably in the beauty or relevant industry.
• Strong background in content creation, creative briefing, and social media marketing within the Malaysian landscape and market.
• Proven experience working with Key Opinion Leaders (KOLs) is a MUST.
• Ability to evaluate content quality and ensure alignment with brand tone and standards.
• Excellent communication, creativity, and project management skills.
• Leadership qualities with the potential to manage and guide a small team.
• Prior experience in competitor brands within the beauty industry is highly valued.