Senior Influencer Marketing Manager

The Smart Local (TSL) Media Group; Kuala Lumpur; On-site; MYR 70,000 - 90,000; Full time

Job summary

A leading media company in Kuala Lumpur is looking for a Project Manager to lead influencer marketing campaigns. You will manage projects from start to finish, ensuring effective communication with clients and stakeholders. The ideal candidate has over 4 years of experience in influencer marketing and proven leadership skills. Strong analytical abilities and familiarity with social media trends are essential. This role offers a dynamic work environment focused on delivering high-quality campaigns.

Qualifications

• Minimum 4 years' experience in influencer marketing in Malaysia/SEA.
• At least 1 year managing junior team members.
• Familiarity with campaign reporting and metrics.

Responsibilities

• Manage projects from initiation to completion.
• Lead influencer marketing strategy conceptualization.
• Analyze performance data for actionable insights.
• Oversee team to ensure effective campaign execution.
• Ensure compliance with processes and quality standards.

Skills

Project management

Influencer marketing

Analytical skills

Leadership

Communication

Problem-solving

Job description

About The Role

We are seeking someone who is capable of managing project from initiation to completion. This includes liaising with clients, planning and organising project deliverables, and ensuring timely delivery. The successful candidate should also be an effective communicator among team members and stakeholders, experience with overseeing a team and providing solutions to any arising issues and maintaining the overall performance of the project.

What You Will Do

• Work with Sales and Account Management teams to contribute and occasionally lead the creation of proposals, understand deliverables, and contribute to discussions on new business opportunities, upsells, and client briefs with the sales team and internal stakeholders
• Lead the conceptualisation of influencer marketing strategies based on client briefs, ensuring alignment with campaign goals
• Analyze performance data to provide clear, actionable insights. Deliver regular reports and post-campaign analysis, comparing results against industry benchmarks
• Utilize knowledge of paid media in campaigns and proposals to optimize both campaign execution and results
• Ensure effective budget management and margin tracking throughout campaigns
• Confidently assess influencer value based on campaign KPIs, negotiate competitive rates, and build strong relationships with influencers
• Oversee and guide a team of project executives, ensuring efficient execution of campaigns and alignment with each campaign’s objective
• Be the overall in charge of ensuring processes are adhered to and quality standards are maintained from the aspects of influencer curation, content reviews, project management, and communication among various parties
• Being the go-to source for advice within the team in Malaysia given your strong understanding of influencer marketing campaigns and processes

The Successful Candidate Should Have

• At least 4 years' experience working with influencers in Malaysia and across SEA
• At least 1 year experience managing junior direct reports
• Familiarity in influencer marketing campaign reporting and analysis, with the ability to educate team members on performance metrics
• Excellent problem-solving skills, with a proactive approach to identifying and addressing potential issues
• Good leadership and communication skills, with the ability to foster a positive, cohesive team environment
• Has experience managing multiple freelancers across APAC for regional campaigns
• Adaptability in a fast-paced environment, excelling at multitasking and adjusting to change
• Organised, detailed, driven and results-oriented, with a focus on exceeding targets, meeting deadlines and setting high personal goals
• A social media user and familiar with trends on Tiktok, Instagram and Facebook.
• Understanding of Xiao Hong Shu and Lemon8 is a plus
• Well-written and spoken English is a must
• Ability to speak and write in Chinese and/or Bahasa Melayu to undertake simple translation and communicate with regional counterparts