Senior Influencer Marketing Executive (KOL Specialist)

PROPNEX REALTY SDN. BHD.; Kuala Lumpur; On-site; MYR 60,000 - 80,000; Full time

Job summary

A leading real estate company in Malaysia seeks a Senior Influencer Marketing Executive. This role involves amplifying the personal brands of key leaders through innovative marketing strategies across popular platforms. The ideal candidate has 3–5 years in influencer marketing and expertise in social media platforms like TikTok and YouTube. Join the dynamic team to enhance brand visibility and community engagement.

Benefits

Clear career pathway to Brand Manager

Supportive and creative working culture

Work with dynamic leaders

Qualifications

• 3–5 years of experience in influencer marketing, social media, or branding.
• Expert in all major platforms (Meta Suite, TikTok, YouTube, LinkedIn, XHS).
• Strong video editing skills.

Responsibilities

• Plan and execute influencer marketing strategies.
• Create content calendars and manage daily engagement.
• Track social growth and generate monthly performance reports.

Skills

Influencer marketing

Social media expertise

Video editing

Creative direction

Storytelling

Tools

Premiere Pro

CapCut

Final Cut

Job description

To develop, manage, and amplify the PropNex Cheras, Focus Team, and Key Leaders’ personal brands across major social media platforms — including Facebook, Instagram, TikTok, YouTube, LinkedIn, and 小红书 (XHS / RED) — through influencer marketing, KOL campaigns, and strategic storytelling. Your mission: to turn our key leaders and Focus Team into market-recognized influencers and make PropNex Cheras a powerful voice in Malaysia’s real estate industry.

🌟 Senior Influencer Marketing Executive (KOL Specialist)

💼 Main Purpose

To develop, manage, and amplify the PropNex Cheras, Focus Team, and Key Leaders’ personal brands across major social media platforms, through influencer marketing, KOL campaigns, and strategic storytelling, turning our key leaders and Focus Team into market-recognized influencers and establishing PropNex Cheras as a powerful voice in Malaysia’s real estate industry.

🧩 Key Responsibilities

1. KOL Strategy & Brand Development

• Plan and execute influencer marketing strategies for Key Leaders & Focus Team branding.
• Build and manage relationships with KOLs, lifestyle creators, and media partners.
• Strengthen the public image of PropNex Cheras through consistent storytelling and reputation-building.
• Shape a recognizable online identity that blends professionalism, warmth, and inspiration.

2. Content Creation & Campaign Management

• Plan and manage monthly content calendars across all major platforms.
• Create creative briefs, scripts, and storytelling that reflect the brand personality.
• Produce and edit short-form videos (Reels, TikToks, XHS lifestyle content).
• Optimize captions, hashtags, and SEO to boost audience reach and engagement.

3. Influencer Collaboration & Partnerships

• Identify and manage collaborations with external creators, lifestyle brands, and developers.
• Negotiate deliverables, manage campaign timelines, and ensure brand consistency.
• Amplify exposure through cross-platform collaborations between XHS, TikTok, and YouTube.

4. Social Media & Community Growth

• Manage daily engagement (comments, DMs, live sessions, and community interaction).Monitor trends (“爆款文案 + 爆款视觉”) on XHS and replicate winning strategies.
• Build audience trust and loyalty through educational and lifestyle-driven content.

5. Performance & Analytics

• Track social growth, reach, engagement, and conversions across platforms.
• Generate monthly performance reports and propose creative improvements.
• Stay ahead of social media trends and algorithm updates.

🧠 Skills & Requirements

• 3–5 years of experience in influencer marketing, social media, or branding.
• Expert in all major platforms (Meta Suite, TikTok, YouTube, LinkedIn, XHS).
• Strong video editing skills (Premiere Pro, CapCut, Final Cut, etc.).
• Excellent storytelling, creative direction, and communication skills.
• Experience in real estate, lifestyle, or branding content is an advantage.

💎 Why Join Us

• Work directly with Key Leaders of PropNex Cheras Focus Team, one of Malaysia’s most dynamic property brands.
• Be the creative force behind building real estate KOLs and a recognizable team brand.
• Clear career pathway to Brand Manager / Head of Digital Influence.
• Supportive, fast-paced, and creative working culture.

🚀 Join the Movement

If you believe in turning people into brands and stories into influence, join us to elevate PropNex Cheras Key Leaders & Focus Team into top market influencers in Malaysia.

📲 Apply Now – Send your resume via WhatsApp: 👉 https://wa.link/ackp9j