Senior / Head Creative Director

L&B Fitness Sdn Bhd; Kuala Lumpur; On-site; MYR 100,000 - 150,000; Full time

Job summary

A leading fitness company in Kuala Lumpur is seeking a Head Creative Director to lead and unify its creative vision across various brands. The role involves managing a talented team, ensuring brand consistency, and overseeing the development of captivating campaigns. Candidates should have extensive creative experience, exceptional leadership skills, and proficiency in Adobe Creative Suite. This position offers a dynamic environment for innovation and creativity.

Qualifications

• 7+ years of creative experience, 3 years in a leadership role.
• Strong portfolio demonstrating successful campaigns in premium brands.
• Deep understanding of customer psychology and trends.

Responsibilities

• Lead the creative vision and execution across multiple brands.
• Oversee campaign development and collaborate with production teams.
• Manage and mentor a creative team while ensuring brand consistency.

Skills

Creative experience

Leadership

Project management

Communication skills

Adobe Creative Suite proficiency

Tools

Adobe Creative Suite

Motion graphics tools

Job description

As Head Creative Director, you’ll take the lead in bringing our brands to life — overseeing everything from visual identity and campaigns to digital and in-person experiences. You’ll manage a talented team of designers and content creators, partnering with marketing and operations to ensure every touchpoint feels consistent, elevated, and true to our brand ethos.

Brand Leadership

Define and uphold the creative direction and visual identity for each brand under the group.

Ensure brand consistency and alignment with overall business strategy, tone, and positioning.

Oversee multi-brand coherence across digital, print, social, and on-ground experiences.

Define and evolve the creative vision and brand identity for each brand under the group.

Translate brand strategies into inspiring, customer-focused creative concepts.

Oversee creative development from concept to execution — across design, copy, and content.

Maintain a strong pulse on creative, digital, and cultural trends to keep storytelling fresh and relevant.

Design & Visual Execution

Take a hands-on role in producing high-quality graphic designs for digital, print, and environmental use when needed.

Oversee and refine design work produced by the team — ensuring visual excellence, brand consistency, and attention to detail.

Develop and evolve templates, layouts, and assets that streamline content creation while maintaining brand integrity.

Collaborate with the design team to conceptualize new visuals, campaign materials, and brand collateral that elevate the overall aesthetic of each brand.

Campaign & Content Oversight

Conceptualize and direct campaigns across digital, social, and physical touchpoints.

Collaborate with photographers, stylists, and videographers to bring brand narratives to life.

Oversee photoshoots, video production, and social content creation.

Review and approve creative outputs to ensure visual and tonal consistency.

Brand Development & Growth

Evolve and maintain brand guidelines and visual systems across all brands.

Lead creative direction for new brand launches, product lines, and campaign rollouts.

Partner with marketing to develop impactful creative strategies that drive engagement and awareness.

Manage and mentor an in-house creative team of designers and content creators.

Foster a collaborative environment that encourages creativity, ownership, and innovation.

Work cross-functionally with marketing, brand, and operations teams to align creative direction with business goals.

Manage multiple projects, priorities, and deadlines effectively across different brands.

Champion creative excellence and forward-thinking design approaches.

Encourage experimentation with new tools, formats, and storytelling methods.

Contribute to shaping the creative culture and visual language of the entire group.

Requirements

7+ years of creative experience, with at least 3 years in a leadership role.

Proven track record in lifestyle, wellness, hospitality, or premium consumer brands.

Strong portfolio demonstrating brand-building, campaign design, and creative direction across digital and physical mediums.

Deep understanding of aesthetics, trends, and customer psychology.

Excellent communication, leadership, and project management skills.

Proficient in Adobe Creative Suite and familiarity with video, motion, and digital content creation tools.

Nice to Have

Experience developing creative direction for wellness, fitness, or lifestyle brands.

Ability to work across multiple brands with distinct identities while maintaining consistency in quality and tone.

Strong understanding of social media trends, storytelling, and digital-first content strategies.

Experience with campaign shoots, styling, or creative production.

Your application will include the following questions:

• Which of the following statements best describes your right to work in Malaysia?
• What's your expected monthly basic salary?
• Which of the following types of qualifications do you have?
• How many years' experience do you have as a Creative Director?
• How many years of project management experience do you have?
• How many years of graphic design experience do you have?
• Which of the following Adobe products are you experienced with?
• Which of the following languages are you fluent in?