About the role
We are looking for a creative and detail-oriented Senior Graphic Designer to lead the development of high-quality visuals across digital, social media, and offline channels. This role is ideal for a designer who not only excels in design fundamentals but is also comfortable exploring AI-assisted design tools, visual video creation, and modern content formats.
You will work closely with the marketing team to translate brand strategies into compelling visuals that strengthen brand identity and drive engagement.
Job Responsibilities
- Lead the creation of visual assets for digital platforms, including social media, e-commerce, websites, and advertising campaigns.
- Develop creative concepts and visual directions for product launches, branding campaigns, and seasonal promotions.
- Create short visual videos, motion graphics, and animated content for platforms such as Instagram, TikTok, XiaoHongShu, and ads.
- Utilize AI tools (e.g. AI image generation, AI video tools, AI design assistants) to enhance creative output, speed, and experimentation.
- Maintain brand consistency across all visual touchpoints, ensuring alignment with brand guidelines.
- Collaborate closely with marketing executives, content creators, and external vendors to deliver visuals on time.
- Guide and support junior designers, ensuring quality control and creative consistency.
- Stay updated on design trends, AI tools, and emerging visual formats relevant to digital marketing.
Job Requirements
- Diploma or Bachelor’s Degree in Graphic Design, Visual Communication, Multimedia Design, or a related field.
- Minimum 3–5 years of experience in graphic design, preferably in consumer, retail, lifestyle, or digital-focused brands.
- Strong portfolio demonstrating branding, digital design, and visual storytelling.
- Proficient in Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects or Premiere Pro).
- Experience in visual video creation, motion graphics, or short-form video content is highly preferred.
- Familiarity with AI design tools (such as AI image generation, AI video tools, or AI-assisted workflows) is a strong advantage.
- Strong sense of layout, typography, colour, and visual hierarchy.
- Good communication skills and ability to translate marketing briefs into effective visuals.
- Able to manage multiple projects and meet tight deadlines.
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