Senior Game UI Designer & Visual Identity Lead

Electronic Arts; Kuala Lumpur; On-site; MYR 60,000 - 120,000; Full time

Job summary

Electronic Arts Malaysia seeks an exceptional Game UI Designer to redefine the visual identity of its title. The role focuses on auditing the current UI, crafting a bold visual language, and delivering immersive, world-class interfaces that captivate a global audience.

You will collaborate with design leads and engineers to ensure the UI blends seamlessly with 3D environments, with a strong emphasis on typography, color, and motion. A standout portfolio and 6+ years of experience are required.

Qualifications

• 6+ years of professional experience shaping the visual UI identity of successful commercial games
• A standout portfolio demonstrating extraordinary visual taste, composition, typography, iconography, color mastery, and motion design in games
• Proven track record of conceptualizing and executing a distinct visual style from scratch or leading a major visual overhaul
• Deep sense of current global gaming aesthetic trends and how premium titles look
• Proficiency with modern design and motion tools (Figma, Adobe CC, After Effects) and familiarity with real-time engines like Unreal/Unity

Responsibilities

• Audit the current in-game interface and define a comprehensive visual makeover strategy
• Create a master visual style guide with color theory, typography, iconography, and HUD art direction
• Design motion systems, screen transitions, button feedback, and micro-interactions for tactile delight
• Develop high-fidelity visuals through concept art, mockups, and interactive prototypes
• Align UI aesthetics with 3D environments, lighting, and character art across the game
• Collaborate with UI artists and engineers to implement pixel-perfect visuals in-engine

Skills

UI design

Visual design

Motion design

Typography

Tools

Figma

Adobe Creative Cloud

After Effects

Unreal Engine

Unity

Job description

Electronic Arts Malaysia seeks an exceptional Game UI Designer to redefine the visual identity of its title. The role focuses on auditing the current UI, crafting a bold visual language, and delivering immersive, world-class interfaces that captivate a global audience.

You will collaborate with design leads and engineers to ensure the UI blends seamlessly with 3D environments, with a strong emphasis on typography, color, and motion. A standout portfolio and 6+ years of experience are required.