Senior FP&A Analyst

Private Advertiser; Kuala Lumpur; On-site; MYR 120,000 - 210,000; Full time

Job summary

Private Advertiser in APAC seeks a Senior FP&A Analyst to build a trusted view of performance across Malaysia and Singapore. You will blend analytics, finance and FP&A, supporting budgeting, forecasting, reporting and month-end activities while building robust data foundations and self-serve tools.

You will develop data models and dashboards using Power BI/Tableau, connect cross-functional data, and automate recurring reporting with AI-enabled improvements, ensuring accurate, decision-ready

Qualifications

• Experience with BI tools and data modelling to produce decision-ready insights.
• Strong FP&A background including budgeting, forecasting and variance analysis.
• Ability to transform complex data into concise, actionable business stories.

Responsibilities

• Build data models, dashboards and datasets using Power BI or Tableau; apply SQL and data-modelling techniques.
• Connect data across functions to create a complete performance view.
• Improve data quality, definitions, documentation and governance for consistent metrics.
• Develop self-serve tools and automate recurring reporting and analysis, including AI-enabled enhancements with validation and controls.
• Enable stakeholders to use analytical tools with clear guidance and documentation.
• Partner with FBPs across MY and SG to frame questions and co-create recommendations.
• Translate analysis into concise 'so what' and 'now what' narratives for leadership.
• Own FP&A requirements for MY and SG including budgeting, forecasting, long-range planning and variance analysis.
• Support month-end reviews by analyzing variances and identifying risks and opportunities.

Skills

Power BI

Tableau

SQL

Data modelling

Data visualisation

Data governance

Automation

Job description

The Senior FP&A Analyst will build a trusted view of performance across a multi-portfolio APAC remit, with particular focus on Malaysia and Singapore. Combining technical analytics, commercial finance and FP&A capability, the role will turn finance and commercial data into decision-ready insight. It will support budgeting, forecasting, management reporting, variance analysis and month-end activities, while building reliable data foundations, self-serve tools and automation in partnership with the business.

Key responsibilities

Build and maintain data models, reporting layers, dashboards and standardised datasets using tools such as Power BI or Tableau, SQL and data-modelling techniques.

Connect data across functions to create a more complete view of performance.

Improve data quality, definitions, documentation and governance so that performance measures are consistent and trusted.

Develop self-serve tools and automate recurring reporting, reconciliation and analysis activities. Identify and implement practical AI-enabled improvements such as automated data reconciliation, exception alerts, variance analysis and natural-language querying, with appropriate validation, data controls and human oversight.

Enable stakeholders to use and interpret analytical tools confidently through practical guidance and documentation.

Work closely with MY and SG FBPs as the primary partnering channel for insight generation: shape the right questions, combine data with business context and co-create recommendations.

Enable FBPs to lead deeper conversations with country leadership and Heads of Function on performance drivers, risks, opportunities, productivity and efficiency.

Translate complex analysis into concise "so what" and "now what" stories for commercial and finance stakeholders.

Own or co-own the analytical FP&A requirements for MY and SG, including budgeting, forecasting, long-range planning, management reporting, variance analysis and scenario modelling.

Support month-end and quarter-end reviews by analysing actuals versus budget, forecast and prior periods, explaining movements and identifying risks and opportunities.

About you

Strong experience with BI tools such as Power BI or Tableau, SQL, data modelling, data visualisation and data quality improvement.

Demonstrated FP&A and/or commercial finance experience, including budgeting, forecasting, long-range planning, management reporting, variance analysis and scenario modelling.

Experience partnering with FBPs to frame business questions, generate insight, interpret performance and translate analysis into recommendations.

Understanding of revenue, cost, profitability, workforce and commercial drivers, with the ability to connect them to business outcomes.

A strong affinity for transforming data into insights and helping people make better decisions.

A bias towards automation and self-serve enablement, with a focus on scaling analytical value.

Curious and pragmatic in applying AI, able to distinguish valuable use cases from novelty and embed solutions that improve analytical quality, speed and decision support.

Proactive, commercially minded and comfortable engaging senior stakeholders ahead of decisions.

Clear communicator who can simplify complexity and tell compelling data stories.

Collaborative, pragmatic and comfortable operating in ambiguity across Finance, commercial and country teams.