Senior Executive – Student Recruitment & Marketing

Tunku Putra-HELP School; Kuching; On-site; MYR 150,000 - 200,000; Full time

Job summary

A leading educational institution in Kuching is seeking a Senior Executive for Student Recruitment & Marketing to support enrolment growth. The role involves engaging with prospective students and parents, executing marketing initiatives, and planning recruitment strategies. Ideal candidates should have a Bachelor's degree, 1-3 years of experience in recruitment or sales, and strong interpersonal skills. Proficiency in Mandarin is a plus. To apply, send your resume and cover letter to [e-mail].

Qualifications

• 1 to 3 years of experience in sales, business development, or student recruitment.
• Ability to engage effectively with diverse audiences.
• Willingness to learn and develop in sales and marketing.

Responsibilities

• Plan and execute student recruitment strategies.
• Engage with prospective students and parents.
• Support admissions team in managing inquiries and applications.
• Promote the school’s brand through digital and offline channels.
• Organise open days and marketing events.

Skills

Strong interpersonal and communication skills

Customer-focused approach

Proficiency in Mandarin

Education

Bachelor's degree in a related field

Job description

Senior Executive – Student Recruitment & Marketing

The Senior Executive – Student Recruitment & Marketing will support the school’s enrolment growth by engaging with prospective students and parents, promoting the school’s programmes, and assisting in executing marketing initiatives. This role is ideal for a dynamic and results‑driven individual with a passion for education, strong communication skills, and the ability to build meaningful relationships.

Responsibilities

• Plan and execute student recruitment strategies to attract and enrol students from diverse backgrounds, locally and internationally.
• Engage with prospective students and parents, providing information and guidance on the school's programmes and admissions process.
• Support the admissions team in managing inquiries, applications, and follow‑ups to ensure a smooth enrolment experience.
• Work closely with the marketing and communications team at Group level to promote the school’s brand through digital and offline channels.
• Plan and organise open days, school tours, education fairs, and marketing events to actively promote the school.
• Build and maintain strong relationships with educational consultants/agents, feeder schools, and other key stakeholders.
• Conduct market research to stay informed on industry trends, competitor activities, and customer needs.
• Assist in tracking recruitment data and preparing reports for management review.
• Support the organisation of marketing campaigns and outreach programmes to increase awareness and student interest.
• Handle administrative tasks related to student recruitment and marketing efforts.

Qualifications

• Bachelor's degree in a related field.
• 1 to 3 years of experience in sales, business development, or student recruitment.
• Strong interpersonal and communication skills with the ability to engage effectively with diverse audiences.
• Customer‑focused approach with a proactive and goal‑oriented mindset.
• Basic knowledge of sales and marketing principles, with a willingness to learn and develop in the field.
• Ability to work effectively in a team and collaborate with different departments.
• Proficiency in Mandarin is a strong advantage to effectively engage with Mandarin‑speaking markets.

Characteristics

• Enthusiastic, resourceful, and proactive.
• Strong organisational and time‑management skills.
• Ability to adapt to a fast‑paced environment and work under minimal supervision.
• Passionate about education and student engagement.

The post holder may be required to undertake other responsibilities as reasonably assigned by the Executive Principal.

To apply, please submit your resume and a cover letter outlining your interest in the role to [e-mail]. We look forward to receiving your application and welcoming you to our team!