Senior Executive, PR & Social Media

Bonia; Kuala Lumpur; On-site; MYR 60,000 - 80,000; Full time

Job summary

A leading fashion brand in Kuala Lumpur is seeking a Public Relations / Influencer & Partnership Management professional. The role involves developing PR strategies to enhance brand reputation, managing influencer campaigns, and overseeing social media activities. Candidates should hold at least a Bachelor's Degree in Marketing and have a minimum of 3 years of experience in digital marketing and PR within the fashion, luxury, or retail industry. This position offers an exciting opportunity to elevate the brand's visibility and impact.

Qualifications

• Minimum 3 years of experience in digital marketing.
• Proven track record of successful PR and digital marketing campaigns.
• Experience in the fashion, luxury or retail industry.

Responsibilities

• Develop and implement PR strategies for brand awareness.
• Cultivate relationships with media and influencers.
• Manage social media content and engagement.
• Track and analyze social media metrics for insights.
• Develop and oversee influencer campaigns.

Skills

Digital marketing

Social media management

Public relations

Content creation

Strategic thinking

Education

Bachelor's Degree in Marketing or related field

Job description

Public Relations / Influencer & Partnership Management

Develop and implement PR strategies aimed at boosting brand awareness, reputation, and customer loyalty.

Cultivate and maintain strong relationships with media outlets, journalists, influencers, and other key stakeholders.

Draft and distribute press releases, media kits, and brand statements to ensure consistent and positive media coverage.

Organize and manage press events, interviews, product launches, and media briefings.

Monitor media coverage and prepare detailed reports analyzing PR performance and opportunities for improvement.

Identify, engage, and collaborate with influencers, brand ambassadors, and content creators to amplify brand stories.

Develop and oversee influencer campaigns that align with brand objectives, managing relationships and negotiating contracts to ensure maximum impact.

Track influencer campaign results and provide data-driven insights for optimization.

Social Media Management

Develop and execute a comprehensive yearly Content Marketing Strategy (CMS) to enhance social media engagement, grow followers, and strengthen brand affinity.

Ensure that planned content strategy is completed six months ahead of each season, aligning with marketing communication topline plans, brand direction, and DNA, while addressing both top and bottom funnel needs.

Oversee the identification of key products (directional products, slow-moving products) for photoshoots, ensuring the timely delivery of marketing content assets to meet sales and campaign targets.

Manage content creation, scheduling, and posting across all social media platforms, including Instagram, Facebook, XHS, LinkedIn, TikTok, and others.

Oversee day-to-day social media activities, including community management and content moderation.

Track and analyze key social media metrics to measure success, provide actionable insights, and refine strategy for improved performance.

Collaborate with creative and marketing teams to ensure brand consistency in tone, messaging, and visual representation across all digital channels.

Develop and execute crisis communication plans to ensure timely responses and safeguard the brand’s reputation during challenging situations.

Monitor both social and traditional media for potential risks, taking proactive steps to mitigate negative coverage and maintain brand integrity.

Requirements

Bachelor's Degree in Marketing, Digital Media, Communications, or related field.

Minimum 3 years of experience in digital marketing, social media and content creation.

Proven track record of developing and executing successful PR / digital marketing campaigns.

Experience in the fashion, luxury or retail industry.

Creative and strategic thinker with a strong focus on results.