Senior Executive, Performance Marketing

Zuspresso (M) Sdn Bhd; Subang Jaya; On-site; MYR 60,000 - 80,000; Full time

Job summary

A dynamic marketing company in Subang Jaya is seeking a Performance Marketing Specialist to enhance app installs and user engagement. The ideal candidate will have a degree in marketing and at least 2 years of experience in performance marketing. You will manage media budgets, optimize campaigns across platforms, and analyze performance data to drive strategy. Excellent analytical and communication skills are essential. Join a fast-paced environment where your insights matter.

Qualifications

• Minimum 2 years of experience in performance marketing.
• Experience managing advertising budgets and optimizing campaigns.
• Proficiency in data interpretation and making data-driven recommendations.

Responsibilities

• Plan, execute, and optimize paid media campaigns.
• Monitor app traffic and provide insights.
• Manage media budgets and ensure targets are achieved.

Skills

Performance marketing

Analytical skills

Digital marketing

Understanding of social media platforms

Data-driven decision making

Education

Diploma or bachelor's degree in marketing or related field

Tools

Adjust

AppsFlyer

Google Analytics 4

Microsoft Excel

Job description

Primary Responsibilities

• Plan, execute, and optimize paid media campaigns, leveraging platforms such as Meta, Google, TikTok, and others to drive app installs and engagement.
• Continuously monitor app traffic, user behavior, transactions, and revenue trends to identify opportunities for improvement and optimise campaigns based on data insights.
• Provide clear insights from performance marketing activities.
• Effectively manage media budgets across platforms, ensuring campaigns achieve or exceed target KPIs, including Cost Per Install (CPI), Cost Per Sign Up (CPSU), Cost Per Order (CPO), and Return on Ad Spend (ROAS).
• Create regular performance reports, analyse key metrics, and provide actionable insights to stakeholders, demonstrating the impact of paid media activities.

Secondary Responsibilities

• Collaborate with cross‑functional teams including Tech, design, and analytics to improve paid media campaigns.
• Stay up‑to‑date with industry trends and best practices in mobile app marketing and paid media strategies.
• Tweak strategies and budgets based on performance to maximise ROI across different paid media channels.
• Create dashboards, data visualisations, and campaign performance reports to effectively communicate results and insights.
• Offer data‑backed recommendations for enhancing campaigns, targeting, creative, and overall user acquisition strategies.

Qualifications

• A diploma or a bachelor’s degree in marketing / marketing communications / psychology / advertising / business.
• Minimum 2 years of experience in performance marketing.
• Experience working with mobile attribution platforms such as Adjust, AppsFlyer, or Branch.
• Understanding of social media platforms (Meta, Google, TikTok, and others), their user behaviours, and audience demographics.
• Experience in SEO/SEM, PPC, GA4, app metrics analytics.
• Strong analytical skills with the ability to interpret complex data sets and make data‑driven decisions.
• Experience managing large‑scale advertising budgets and optimizing campaigns for maximum ROI.
• Experience in user purchasing journey, funnel marketing, digital marketing, and performance marketing including understanding of paid media attributions & app event configuration in media buying platforms.
• Proficiency in Microsoft Office tools, Excel proficiency a must.

Behavioral Traits

• Ability to work in a fast‑paced and dynamic work environment.
• Ability to make hyper data‑driven decisions.
• Ability to learn and apply new knowledge efficiently and effectively.
• Critical thinking and creativity.
• Ability to have structural thinking and documentation skills.