Senior Executive - Performance Marketing

ZALORA Malaysia; Kuala Lumpur; Hybrid; MYR 60,000 - 80,000; Full time

Job summary

A leading fashion e-commerce company in Kuala Lumpur is seeking a performance marketing specialist. The role involves planning and optimizing marketing campaigns across various platforms, managing budgets, and collaborating with internal teams on campaign delivery. Candidates should have a bachelor's degree in a related field and 2-3 years of experience in performance marketing. This position offers the flexibility of a hybrid work setup.

Qualifications

• Minimum 2-3 years of hands-on experience in performance marketing.
• Proven experience with ad optimization and campaign management.

Responsibilities

• Plan, implement, and optimize performance marketing campaigns.
• Prepare performance reports and manage campaign budgets.
• Coordinate with teams for campaign launches.
• Collaborate with content and design for ad visuals.
• Ensure alignment of campaign goals across stakeholders.

Skills

Performance marketing

Ad optimization

Budget management

Collaboration

Education

Bachelor’s degree in Marketing or related field

Job description

Overview

ZALORA is Asia’s leading online fashion, beauty and lifestyle destination. As part of Global Fashion Group, ZALORA operates in Singapore, Indonesia, Malaysia, Brunei, the Philippines, Hong Kong, and Taiwan, with over 50 million visits per month.

Responsibilities

• Plan, implement, and optimize performance marketing campaigns across Google, Meta (Facebook/Instagram), TikTok, Apple Search Ads, and other emerging platforms.
• Prepare regular performance reports, manage campaign budgets efficiently, and ensure alignment with business targets.
• Coordinate with internal teams to manage creative timelines and ensure timely delivery for campaign launches.
• Collaborate closely with content and design teams to develop and optimize ad visuals and copy for performance-driven results.
• Ensure continuous alignment of campaign goals, timelines, and deliverables across all stakeholders.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• Minimum 2-3 years of hands‑on experience in performance marketing (in‑house or agency).
• Proven experience with ad optimization and ROI‑driven campaign management.

Location & Work Setup

The role reports to a hybrid work setup.

Recruitment Policy

ZALORA is not obligated to accept resumes from any third parties on behalf of potential candidates for any position (advertised or otherwise) by any means unless ZALORA has executed a written agreement with such third party and has expressly requested such third party for candidate referrals. Third parties who provide unsolicited resumes of candidate(s) shall waive and forfeit all rights to claim for any placement fees or referral fees in the event that such candidate is eventually engaged or employed by ZALORA or Global Fashion Group.

Consent Disclaimer

By submitting your application for this role, you consent to ZALORA collecting, using and processing through and in ZALORA’s systems all personal data included in or provided in relation to your application. The purposes for such collection, use and/or processing shall be for conducting of ZALORA’s recruitment requirements for the present role, and identifying and evaluating other roles and career opportunities within ZALORA which you might be a good fit for.