Senior Executive of F&B Brand Development

Mavens Concepts Sdn Bhd 2; Kuala Kubu Bharu; On-site; MYR 100,000 - 150,000; Full time

Job summary

A leading F&B brand management company is seeking a candidate to lead the growth of its food and beverage brands. The role includes overseeing concept creation, product innovation, and driving brand success through creative campaigns. Ideal applicants will have 2-5 years of experience in F&B brand management and possess strong leadership and strategic skills. Passion for food innovation and storytelling is essential.

Qualifications

• Minimum 2-5 years of experience in F&B brand management or concept development.
• Proven track record in launching or managing successful F&B brands.
• Passionate about food innovation and creative brand storytelling.

Responsibilities

• Lead the strategic development of F&B brands.
• Oversee concept creation and product innovation.
• Drive brand growth through creative campaigns.

Skills

Leadership

Strategic thinking

Cross-functional collaboration

Branding

Customer experience

Market positioning

Education

Bachelor’s Degree in Marketing, Business, F&B Management, or related field

Job description

This job is about leading the growth of Nosh & Nosh’s food and beverage brands. You’ll create exciting concepts and stories, working with teams to boost brand success. You might like this job because it combines creativity and strategy!

• Lead the strategic development of Nosh & Nosh’s F&B brands.
• Oversee concept creation, product innovation, and brand storytelling.
• Collaborate with marketing, R&D, and operations to ensure cohesive execution.
• Drive brand growth through creative campaigns and strong market positioning.
• Proven experience in F&B brand management required

Job Requirements

• Bachelor’s Degree in Marketing, Business, F&B Management, or related field.
• Minimum 2-5 years of experience in F&B brand management or concept development.
• Proven track record in launching or managing successful F&B brands.
• Strong leadership, strategic thinking, and cross-functional collaboration skills.
• Deep understanding of branding, customer experience, and market positioning.
• Passionate about food innovation and creative brand storytelling.