Senior Executive, Marketing (YouCity, Cheras)

Atria Shopping Gallery Sdn Bhd (A member of OSK Group); Kuala Lumpur; On-site; MYR 60,000 - 80,000; Full time

Job summary

A shopping mall management company in Kuala Lumpur is seeking a Marketing Manager to oversee all marketing activities, develop innovative campaigns, and conduct market research. The ideal candidate will have a bachelor's degree in Marketing and at least 3 years of experience in the marketing field, preferably with experience in mall marketing.

Qualifications

• Bachelor's degree in Marketing, Mass Communication/Event Management, or a related field is preferred.
• Minimum 3 years of working experience in the marketing field.
• Experience in handling mall marketing (events, casual leasing, and social media).

Responsibilities

• Plan and coordinate all marketing activities and campaigns.
• Develop and implement innovative marketing ideas.
• Conduct market research to identify opportunities and challenges.
• Liaise with media and external agencies.
• Assist in driving marketing strategies and plans.
• Develop social media plans for retail assets.
• Manage all digital assets.

Skills

Marketing strategy development

Market research

Event management

Digital marketing

Social media management

Education

Bachelor’s degree in Marketing or related field

Job description

Responsibilities

• Plan, manage, measure and coordinate end‑to‑end all marketing activities, campaigns, events and branding activities of the company.
• Provide suggestions, brainstorm, develop and implement innovative marketing ideas in line with company brand values and objectives.
• Undertake market research to identify market opportunities and challenges.
• Liaise with media, creative, digital, advertising and external agencies/intercompany to ensure compliance with company brand values and objectives.
• Assist in driving marketing strategies, formulate and implement overall marketing plans.
• Develop social media plans for all retail assets.
• Take charge of all digital assets from the website, social media and digital directory.
• Carry out any other duties as and when instructed by Management from time to time.

Qualifications

• Bachelor’s degree in Marketing, Mass Communication/Event Management or a related field is preferred.
• Minimum 3 years of working experience in the marketing field.
• Experience in handling mall marketing (events, casual leasing and social media).