Senior Executive, Marketing (KOL Management)

Esthetics International Group Berhad; Shah Alam; On-site; MYR 150,000 - 200,000; Full time

Job summary

A leading beauty company is seeking a Senior Marketing Executive to manage influencer marketing initiatives. This role involves building relationships with beauty content creators, overseeing end-to-end campaign management, and ensuring alignment with brand goals. Ideal candidates should have a marketing degree and 2–3 years of experience in influencer marketing, along with strong negotiation and relationship-building skills.

Qualifications

• Minimum 2–3 years of experience in influencer marketing or social media.
• Strong understanding of Malaysian beauty influencer landscape.
• Excellent communication and negotiation skills.

Responsibilities

• Identify and onboard beauty influencers that align with brand.
• Build and nurture relationships with KOLs and ambassadors.
• Manage influencer campaigns from start to finish.

Skills

Influencer marketing

Social media management

Relationship-building

Negotiation

Time management

Education

Diploma or Degree in Marketing or Communications

Job description

We’re looking for a driven and beauty-loving Senior Marketing Executive to lead our KOL and influencer community. You’ll play a key role in discovering, building, and maintaining relationships with beauty creators who share our brand’s passion — turning collaborations into authentic storytelling that inspires our audience.

Responsibilities

• Identify, evaluate, and onboard suitable beauty influencers and content creators that align with our brand image and tone.
• Build and nurture long-term relationships with KOLs, ambassadors, and beauty communities.
• Manage influencer campaigns end-to-end, from briefing, product seeding, and content coordination to performance tracking and reporting.
• Negotiate deliverables, timelines, and compensation with KOLs or their representatives.
• Work closely with the marketing team to ensure influencer content aligns with campaign goals and brand tone.
• Help grow our brand presence within the beauty community through collaborations, events, and social initiatives.
• Support marketing events and KOL management, including on-ground coordination and post-event follow-ups.
• Track, analyse, and report influencer campaign performance metrics (engagement, reach, conversions, ROI, etc.).
• Assist with ad hoc tasks as required.

Qualifications

• Diploma or Degree in Marketing, Communications, or related field.
• Minimum 2–3 years of experience in influencer marketing, social media, or community management (beauty/FMCG experience is a plus).
• Strong understanding of the Malaysian beauty influencer landscape and social media trends.
• Excellent communication, negotiation, and relationship-building skills.
• Good time management and organizational skills, with the ability to juggle multiple projects efficiently.
• Self-motivated, proactive, and detail-oriented.
• Passionate about beauty, skincare, and content creation.