Senior Executive - Marketing (Home Brand)

Public Medicare Group Sdn. Bhd.; Kuala Lumpur; On-site; MYR 150,000 - 200,000; Full time

Job summary

A leading healthcare company in Kuala Lumpur seeks a Senior Executive in Marketing to develop branding strategies for house brand products. The ideal candidate should have 2-3 years of experience in brand management and strong analytical skills. Responsibilities include executing marketing activities and coordinating product launches across teams. The position offers a dynamic environment focused on consumer insights and brand building.

Qualifications

• Minimum 2–3 years of experience in brand management or product marketing.
• Experience in the FMCG industry preferred.
• Strong analytical skills with sales data analysis experience.

Responsibilities

• Develop and implement marketing and branding strategies.
• Conduct product performance analysis and prepare reports.
• Plan and execute marketing activities to increase brand visibility.
• Coordinate with teams for product launches and rebranding.

Skills

Analytical skills

Communication skills

Negotiation skills

Project management

Education

Bachelor’s Degree in Marketing or Business Administration

Tools

Microsoft Excel

Microsoft PowerPoint

Job description

Senior Executive - Marketing (Home Brand)

Develop and implement marketing and branding strategies for house brand products.

Ensure consistent brand identity and positioning across all categories.

Coordinate with suppliers, designers, and internal teams to manage product launches and rebranding projects.

Monitor competitor activities, pricing, and market trends to identify growth opportunities.

Product Analysis & Performance Tracking

Conduct regular product performance analysis, including sales, margin, and inventory health.

Prepare monthly and quarterly reports on product category performance.

Identify slow-moving or underperforming SKUs and recommend corrective actions.

Use data insights to optimize product mix and pricing strategies.

Calculate product margins, cost structures, and profitability by category or SKU.

Evaluate the effectiveness and ROI of promotional campaigns and pricing initiatives.

Support budgeting and forecasting processes for house brand portfolio.

Recommend actions to improve profitability and cost efficiency.

Marketing & Promotion Support

Plan and execute marketing activities to increase brand visibility and sales.

Develop promotional materials, in-store displays, and digital content in collaboration with marketing teams.

Track promotion performance and consumer feedback to guide future campaigns.

Ensure brand alignment across all retail and online channels.

Cross-Functional Collaboration

Liaise with retail, merchandising and marketing to support brand growth.

Coordinate with retail teams to ensure effective execution of in-store brand initiatives.

Education & Experience

1) Bachelor’s Degree in Marketing, Business Administration, or related field.

2) Minimum 2–3 years of experience in brand management, product marketing, or retail category management (FMCG industry preferred).

3) Strong analytical skills with experience in sales data, margin, and ROI analysis.

4) Proficiency in Microsoft Excel and PowerPoint for data reporting and presentation.

5) Good communication, negotiation, and project management skills.

6) Passionate about product development, consumer insights, and brand building.

Application Questions

Your application will include the following questions:

• What's your expected monthly basic salary?
• Which of the following types of qualifications do you have?
• How many years' experience do you have as a marketing executive?
• Do you have experience in a sales role?
• How many years of digital marketing experience do you have?
• Are you willing to undergo a pre-employment background check?
• How many years' experience do you have in market research?