Senior Executive - Marketing (Events & Campaigns)

Sunway Malls; Selangor; On-site; MYR 60,000 - 80,000; Full time

Job summary

A leading shopping mall operator in Malaysia seeks a Senior Executive - Marketing to enhance brand presence and drive footfall. This role involves leading marketing campaigns, managing events, and fostering tenant relationships. The ideal candidate will have a Bachelor’s degree and at least 3 years of experience in retail or agency marketing, showcasing strong event planning and communication skills.

Qualifications

• Bachelor’s Degree or equivalent in Marketing or related fields.
• Minimum 3 years of relevant experience in marketing.
• Strong foundation in event planning and marketing execution.

Responsibilities

• Lead development and execution of marketing campaigns aligning with mall's goals.
• Design partnerships and promotional campaigns to boost engagement.
• Manage end-to-end customer journey for events.

Skills

Event planning

Campaign strategy

Marketing execution

Communication skills

Negotiation skills

Education

Bachelor’s Degree in Marketing or related fields

Job description

Senior Executive - Marketing (Events & Campaigns)

As a key member of the marketing team, the Senior Executive – Marketing will design & execute strategic marketing initiatives that enhance the mall’s brand presence, drive footfall, and support tenant success. This role focuses on three core areas: Campaigns, Events & Festive Celebrations, and Tenant Relations.

Key Responsibilities

• Lead the development and execution of innovative, results‑driven marketing campaigns—both on‑site and off‑site—that align with the mall’s branding and commercial goals.
• Design and implement partnerships, internal promotions, and thematic campaigns to boost customer engagement and brand visibility.
• Plan and manage the end‑to‑end customer journey for mall events and festive activations, ensuring a seamless and engaging experience.
• Act as the main liaison for external parties seeking to host events within mall spaces, including reviewing proposals and ensuring alignment with mall standards.
• Collaborate with vendors, creative teams, and internal stakeholders to deliver high‑impact events that attract and retain shoppers.
• Serve as the primary marketing liaison for tenants, offering strategic consultation to enhance their marketing effectiveness.
• Review and support tenant event proposals, ensuring alignment with mall branding and promotional calendars.
• Foster strong tenant relationships through collaborative marketing efforts and joint campaigns that drive mutual success.

Job Requirements

• Bachelor’s Degree, Postgraduate Diploma, or Professional Certificate in Marketing, Mass Communications, Business, or related fields.
• Minimum 3 years of relevant experience, preferably in retail, FMCG, creative agency, or shopping mall marketing.
• Strong foundation in event planning, campaign strategy, and marketing execution.
• Creative, resourceful, and results‑oriented with a commercial mindset to drive footfall and revenue.
• Excellent communication, presentation, and negotiation skills, especially in managing tenant relationships.
• Ability to take initiative, work independently, and collaborate across cross‑functional teams.