Senior Executive - Marketing

Public Medicare Group Sdn. Bhd.; Sarawak; On-site; MYR 150,000 - 200,000; Full time

Job summary

A leading local healthcare company in Malaysia is seeking a Brand Manager to develop marketing strategies for house brand products. You will analyze product performance, coordinate with various teams for successful product launches, and ensure brand visibility across channels. The ideal candidate has a Bachelor’s Degree in Marketing or Business Administration with 2–3 years of relevant experience. Strong analytical and communication skills are essential. This role contributes to the company’s mission of providing comprehensive healthcare services.

Qualifications

• Minimum 2–3 years of experience in brand management, product marketing, or retail category management.
• Strong analytical skills with experience in sales data, margin, and ROI analysis.
• Passionate about product development, consumer insights, and brand building.

Responsibilities

• Develop and implement marketing and branding strategies for house brand products.
• Coordinate with suppliers and internal teams to manage product launches.
• Monitor competitor activities and market trends to identify opportunities.

Skills

Analytical skills

Communication skills

Negotiation skills

Project management skills

Proficiency in Microsoft Excel

Proficiency in Microsoft PowerPoint

Education

Bachelor’s Degree in Marketing, Business Administration, or related field

Job description

Responsibilities

Develop and implement marketing and branding strategies for house brand products.

Ensure consistent brand identity and positioning across all categories.

Coordinate with suppliers, designers, and internal teams to manage product launches and rebranding projects.

Monitor competitor activities, pricing, and market trends to identify growth opportunities.

Product Analysis & Performance Tracking

Conduct regular product performance analysis, including sales, margin, and inventory health.

Prepare monthly and quarterly reports on product category performance.

Identify slow-moving or underperforming SKUs and recommend corrective actions.

Use data insights to optimize product mix and pricing strategies.

Calculate product margins, cost structures, and profitability by category or SKU.

Evaluate the effectiveness and ROI of promotional campaigns and pricing initiatives.

Support budgeting and forecasting processes for house brand portfolio.

Recommend actions to improve profitability and cost efficiency.

Marketing & Promotion Support

Plan and execute marketing activities to increase brand visibility and sales.

Develop promotional materials, in-store displays, and digital content in collaboration with marketing teams.

Track promotion performance and consumer feedback to guide future campaigns.

Ensure brand alignment across all retail and online channels.

Cross-Functional Collaboration

Liaise with retail, merchandising and marketing to support brand growth.

Coordinate with retail teams to ensure effective execution of in-store brand initiatives.

Qualifications

1) Bachelor’s Degree in Marketing, Business Administration, or related field.

2) Minimum 2–3 years of experience in brand management, product marketing, or retail category management (FMCG industry preferred).

3) Strong analytical skills with experience in sales data, margin, and ROI analysis.

4) Proficiency in Microsoft Excel and PowerPoint for data reporting and presentation.

5) Good communication, negotiation, and project management skills.

6) Passionate about product development, consumer insights, and brand building.

Company Overview

Public Medicare Group (PMG) was established in 2012 in Sarikei, a small town situated in the heart of Sarawak.

Today, PMG is one of the largest local primary healthcare companies in Malaysia, which set up more than 200 entities across Sarawak, Sabah and Peninsular Malaysia.

PMG offers a comprehensive range of primary healthcare services, including medical clinic, dental clinic and retail pharmacy.

Envisioning to be the world’s leading local healthcare services provider, PMG is committed to consistently provide affordable, professional and comprehensive healthcare services to the local communities.

We have regional office at Q Sentral - Kuala Lumpur, Kuching - Sarawak and Kulai - Johor.