Senior Executive, Marketing

The Malaysian Institute of Certified Public Accountants; Kuala Lumpur; On-site; MYR 40,000 - 55,000; Full time

Job summary

A professional accountancy organisation is seeking creative individuals to develop marketing strategies and promote the CPA qualification. The role involves executing branding campaigns, conducting presentations, and managing social media. Candidates should have a degree, at least 2 years of experience, and excellent communication skills. Familiarity with design tools is an advantage. This is a full-time position based in Kuala Lumpur, Malaysia.

Qualifications

• At least 2 years’ related experience.
• Comfortable with public speaking.
• Resourceful and idea-generating.
• Able to work and manage projects independently.

Responsibilities

• Develop and implement brand development strategies.
• Plan and execute branding campaign activities.
• Conduct presentations to promote the Institute.
• Oversee social media activity and develop digital strategies.
• Organise public relations and events.

Skills

Excellent communication skills in English

Analytical thinker

Creative

Social media-savvy

Problem-solver

Detail-oriented

Public speaking

Education

Degree holder in any background

Tools

Adobe Illustrator

Adobe Photoshop

Adobe After Effects

InDesign

Job description

MICPA conducts a professional accountancy programme jointly with Chartered Accountants Australia and New Zealand (CA ANZ) to enable candidates to qualify as Certified Public Accountants and Chartered Accountants.

We’re looking for energetic individuals with creative ideas to help us promote the MICPA x CA ANZ brand & create awareness among students nationwide.

Responsibilities

• Develop and implement brand development and marketing strategies to achieve the overall objectives of the Institute.
• Plan and execute branding campaign activities to create a strong brand image and profile of the Institute.
• Organise activities to promote the CPA qualification and create better brand awareness in target markets.
• Conduct presentations and public speaking engagements to promote the Institute and its programmes to various audiences.
• Initiate sponsorship and co‑branding programmes.
• Undertake market analysis to keep track of market trends and competitor activities, and identify new opportunities for brand building.
• Oversee the Institute’s social media activity and develop digital strategies to build a lasting digital connection with consumers.
• Organise public relations and Institute’s activities and events.
• Undertake the publication of the Institute’s journal and promotional materials.
• Proofread and write content for newsletters, website, and other collaterals.

Qualifications

• Degree holder in any background.
• At least 2 years’ related experience.
• Excellent communication skills in English, both oral and written.
• Versatile, analytical thinker, problem‑solver.
• Comfortable with public speaking.
• Resourceful, creative, idea‑generating.
• Social media‑savvy.
• Detail‑oriented.
• Able to work and manage projects independently.
• Design skills are an added advantage – AI, PS, AE, ID.
• Pleasant personality with excellent interpersonal and organisational skills.