Senior Executive, Marketing

Planworth Global Factoring Sdn. Bhd.; Kuala Lumpur; On-site; MYR 150,000 - 200,000; Full time

Job summary

A leading financial institution in Malaysia is seeking a Senior Executive in Marketing to enhance brand presence and support business growth. The role involves planning and executing digital marketing campaigns, analyzing market trends, and optimizing SEO/SEM strategies. Candidates should have a Bachelor’s degree in Marketing and 3-5 years of experience in both digital and traditional marketing. Competitive salary and performance bonuses offered.

Benefits

Competitive basic salary

Attractive annual performance bonus

Group Hospitalization and Life Insurance

Medical claims and optical benefits

Employee development opportunities

Qualifications

• 3-5 years of proven working experience in marketing (digital + traditional).
• Track record of successfully managing campaigns and delivering measurable results.

Responsibilities

• Plan and manage integrated marketing campaigns.
• Analyze market trends and customer insights.
• Coordinate with sales teams to align marketing strategies.

Skills

Digital marketing tools knowledge

Social media management

Analytical skills

Communication skills

Project management

Education

Bachelor’s degree in Marketing or related field

Tools

Google Analytics

SEO tools

Adobe Creative Suite

HubSpot

Mailchimp

Job description

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The Senior Executive, Marketing is responsible for planning, executing and optimizing marketing campaigns to strengthen brand presence, generate leads and support business growth. The role requires strategic thinking, hands‑on execution, and the ability to coordinate across departments, agencies and stakeholders.

Join Our Team as a Senior Executive, Marketing

Join Planworth, Malaysia’s No.1 Market Leader, in Alternative Financing & Supply Chain Finance, and play a key role in strengthening our digital presence. We’re looking for a Senior Executive, Digital Marketing with strong analytical, strategic, and creative skills — someone who can plan, execute and optimize impactful digital campaigns that deliver real results.

Key Responsibilities

Support the development and implementation of marketing strategies aligned with business objectives.

Analyze market trends, customer insights, and competitor activities to identify opportunities.

Assist in setting KPIs and measuring ROI of marketing initiatives.

Campaign & Content Management

Plan, develop, and manage integrated marketing campaigns across digital, social, and traditional channels.

Create, edit, and oversee production of marketing collateral (brochures, presentations, videos, newsletters).

Manage social media platforms, website content, and email marketing to ensure consistent messaging.

Branding & Communications

Maintain brand consistency across all communications and platforms.

Develop compelling content that strengthens corporate identity and thought leadership.

Support PR, media outreach, and event management.

Digital Marketing

Optimize SEO/SEM, paid ads (Google, Facebook, LinkedIn), and marketing automation tools.

Track and report campaign performance using analytics dashboards.

Explore new channels and technologies to increase visibility and lead generation.

Stakeholder & Team Collaboration

Coordinate with sales teams to align marketing campaigns with business development goals.

Liaise with external agencies, media, and vendors to deliver campaigns on time and within budget.

Mentor junior marketing executives or interns.

Requirements

Education & Experience

Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.

3–5 years of proven working experience in marketing (digital + traditional).

Track record of successfully managing campaigns and delivering measurable results.

Technical Skills

Strong knowledge of digital marketing tools (Google Analytics, Ads Manager, SEO tools, HubSpot, Mailchimp, etc.).

Proficiency in social media management and content creation.

Basic design and editing skills (Canva, Adobe Creative Suite, or similar) are an advantage.

Core Competencies

Excellent written and verbal communication skills.

Analytical and data‑driven mindset, with ability to translate insights into strategies.

Project management skills – ability to handle multiple tasks and meet deadlines.

Strong problem‑solving and creative thinking abilities.

Soft Skills

Proactive, independent, and results‑oriented.

Collaborative team player with strong interpersonal skills.

Adaptable and open to learning new tools and strategies.

We appreciate your talent: Benefits and Perks

Competitive basic salary.

Attractive annual performance bonus. Our rewards philosophy matches pay to performance, potential and work ethics.

Insurance coverage for staff – Group Hospitalization, Group Term Life and Group Personal Accident.

Other staff benefits such as Medical claims, Optical, Dental, Annual health screening, Company trips, Teambuilding activities, Wedding gifts, Child Birth gifts and many more.

Large, modern, luxury, advanced and trendy office layout for your optimum safety, comfort and performance, prayer room, pantry service with coffee and tea vending machine, training room and a secure basement parking.

We are committed to employee health, wellbeing and comfort – We provide ergonomic adjustable chairs and desks to support and promote good health and body posture. Ergonomic chairs and tables are highly adjustable to suit the natural position of your joints and body type to align your shoulders, provide hips and spine support, increased productivity, and enhanced employee comfort.

Excellent personal development opportunities such as Leadership skills, Negotiation skills, Communications skills, Time management skills, Organizational skills, Mentoring programmes, etc. as part of career development. We provide coaching and on‑the‑job training for suitable candidates as part of long term career mapping. There are opportunities to diversify into other roles within the company.

Where are we? Ideal Location

Close to Putra LRT – Ampang Park Station (5 mins walk)

Adjacent to MRT – Ampang Park Station (5 mins walk)

Working day: 5‑days work

Surrounded by shopping centers – short walking distance to KLCC, Avenue K, Intermark and etc.

Located on the ground floor of a 33 storey building with more than 10,000ft of work space.

Are you ready to apply your talent and elevate your working skills and experience? Click the ‘Apply Now’ and you are one step ahead to an outstanding career!

ONLY SHORTLISTED CANDIDATES WILL BE NOTIFIED

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Salary match Number of applicants Skills match

Your application will include the following questions:

• Which of the following statements best describes your right to work in Malaysia?
• Which of the following types of qualifications do you have?
• How many years' experience do you have in event management?
• What's your expected monthly basic salary?
• Do you have experience with Search Engine Marketing (SEM)?
• Which of the following online advertising methods do you have experience with?
• How many years of digital marketing experience do you have?
• How many years' experience do you have in market research?

An established and well‑known financial institution (FI) registered with the Ministry of Finance and the Government’s eProcurement platform, Planworth, is a multiple‑award winner in Malaysia and Singapore, market leader, and the largest non‑bank working capital solutions and supply chain finance FI in Malaysia. We provide MSMEs and corporates with comprehensive financial solutions tailored to every stage of their growth. Our expert advice, integrated products, digital ecosystem, and Referral Program enable us to address the rapidly evolving needs of MSMEs. We are passionate about assisting MSMEs in achieving success, realizing their dreams, and building stronger companies and economies.

Perks and benefits Outpatient Medical Coverage Group Hospitalization & Surgical Coverage Group Personal Accident Coverage Group Term Life Coverage Performance Bonus Scheme Wedding Gift Marriage Leave Study Leave

What can I earn as a Marketing Executive