Senior Executive, Loyalty & Growth Marketing

Zuspresso (M) Sdn Bhd; Subang Jaya; On-site; MYR 150,000 - 200,000; Full time

Job summary

A leading marketing firm in Malaysia is seeking a Senior Executive in Loyalty & Growth Marketing to design and implement CRM-driven campaigns and manage marketing operations. The ideal candidate will have a background in marketing with experience in consumer data platforms and a strong analytical skill set. Responsibilities include executing campaigns and generating performance reports. This role offers the opportunity to innovate in a fast-paced environment.

Qualifications

• 2-3 years of experience in marketing operations or growth-related roles.

Responsibilities

• Design and implement CRM-driven loyalty campaigns.
• Execute day-to-day operations on customer data platforms.
• Utilize CDP capabilities for personalized customer experiences.
• Generate reports to track campaign effectiveness.

Skills

Hands-on experience with CRM software

Experience with analytic tools such as Google Analytics

Strong analytical skills

High proficiency in Microsoft Excel

API knowledge

Understanding of conversion attributions & app events

Education

Diploma or bachelor’s degree in marketing or related field

Job description

Senior Executive, Loyalty & Growth Marketing

Primary roles

• Design and implement CRM-driven loyalty campaigns, including app push notifications, email marketing (EDM), and rewards programs, using marketing tools tailored to regional market preferences.
• Execute day-to-day operations on dedicated CDP (customer data platform) platforms, including segmentation, customer journeys, journey testing, and troubleshooting.
• Utilize CDP capabilities to personalize customer experiences across different channels. Implement targeting strategies to deliver the right message to the right audience at the right time.
• Generate reports and dashboards to track key metrics related to CDP performance, campaign effectiveness, and customer engagement. Provide insights to optimize marketing strategies.
• Assist on promotional offer configuration and deployment.

Secondary roles

• Develop and maintain dashboards to track retention and CRM performance metrics.
• Update regular reports on campaign results, user behaviour, and growth metrics.
• Identify opportunities for automation and process improvements to scale marketing efforts efficiently.
• Act as a liaison between cross-functional teams to ensure smooth execution of CRM/Growth activities.
• Create and manage project timelines, deliverables, and status updates to ensure deadlines are met.
• Generate reports and dashboards to track key metrics related to CDP performance, campaign effectiveness, and customer engagement. Provide insights to optimize marketing strategies.

Qualification

A diploma or a bachelor’s degree in marketing, marketing communications, data science, business or related field.

Experience:

2‑3 years of experience in marketing operations, CRM / CLV / CLTV, or growth-related roles.

Skills & Knowledge:

• Hands‑on experience with CRM software (e.g., Appier, Emarsys, CleverTap, ActionIQ).
• Experience with analytic tools such as Google Analytics.
• Strong analytical skills with the ability to interpret complex data sets and make data‑driven decisions.
• High proficiency in Microsoft Excel.
• API knowledge is a plus.
• Understanding of conversion attributions & app events.

Behavioral Traits – State the type of personality required to fit the job

• Able to work in a fast‑paced and dynamic work environment.
• Ability to make hyper data‑driven decisions.
• Ability to learn and apply new knowledge quickly and effectively.
• Critical thinking and creativity.
• Ability to have structural thinking and documentation skills.
• A necessity, not a luxury.

Application Process

Your application will include the following questions:

• What is your expected monthly basic salary?
• Which of the following types of qualifications do you have?
• Which of the following Microsoft Office products are you experienced with?

Kuala Lumpur City Centre, Kuala Lumpur, MY