Senior Executive, Local Community & Engagement

Zuspresso (M) Sdn Bhd; Shah Alam; On-site; MYR 150,000 - 200,000; Full time

Job summary

A dynamic community-driven brand in Shah Alam is seeking a Senior Executive for Local Community & Engagement. The role involves building partnerships, executing community initiatives, and planning events that resonate with local communities. You will collaborate closely with internal teams to ensure successful activations that align with brand values and objectives. Ideal candidates should have a strong background in event planning and community engagement.

Qualifications

• Experience in planning and executing community engagement initiatives.
• Strong communication skills to interact with various stakeholders.
• Ability to coordinate events from conception to execution.

Responsibilities

• Build and nurture partnerships with local communities.
• Plan, coordinate, and execute brand partnership and store-level events.
• Ensure all activations align with brand strategy.

Skills

Event planning

Community engagement

Collaboration

Job description

Senior Executive, Local Community & Engagement

Build and nurture partnerships with local communities, organisations, and groups that align with the brand’s values.

Identify, and execute collaboration opportunities such as community workshops, pop-up events, sponsorships, or CSR initiatives that strengthen the brand’s local relevance.

Serve as the brand’s local ambassador to understand community needs, trends, and sentiments to craft initiatives that build authentic engagement.

Event Planning & Activation

• Plan, coordinate, and execute brand partnership and store-level events from concept to completion. Including product launches, seasonal campaigns, sponsorships, and collaborations.
• Collaborate closely with internal teams including Marketing, Retail Operations, and Brand to ensure each activation aligns with brand strategy, tone, and objectives.
• Manage the full event lifecycle from concept development, creative briefing, planning, budgeting, vendor sourcing, production, and on-ground coordination.
• Maintain a comprehensive event calendar and ensure timely execution of all planned initiatives.

In-Store Activation & Retail Marketing Support

• Coordinate with design and procurement teams to ensure all point-of-sale materials (POSM), visuals, and displays meet brand guidelines and are delivered on schedule.Work with the operations teams to plan and implement in-store activations, seasonal setups, and product highlights that drive footfall and sales conversion.

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