Senior Executive/ Executive - Marketing (Simplysiti/Beausiti)

SIMPLY SS TRADING SDN. BHD; Kuala Lumpur; On-site; MYR 150,000 - 200,000; Full time

Job summary

A leading local brand in cosmetics and skincare seeks a Marketing Specialist to drive campaigns and enhance brand presence. The ideal candidate should have a bachelor’s degree in Marketing and 2-3 years of relevant experience in FMCG or retail, along with excellent communication and analytical skills. Join us to help create innovative solutions while achieving business goals in a dynamic environment.

Qualifications

• Minimum 2-3 years of experience in marketing, preferably in the FMCG, beauty, or retail industry.
• Good knowledge of skincare and cosmetic products is advantageous.
• Proven track record of developing and executing successful marketing campaigns.

Responsibilities

• Generate marketing resources and run campaigns to assist sales and marketing teams.
• Identify target audiences and potential sales leads through marketing campaigns.
• Monitor market trends and competitive landscape to identify opportunities and risks.

Skills

Creative problem solving

Excellent communication skills

Analytical skills

Proficiency in marketing tools

Customer-centric mindset

Education

Bachelor’s degree in Marketing or related field

Tools

Social media platforms

Content management systems

Data analytics tools

Job description

Job Responsibilities

• Generate marketing resources and run campaigns to assist the work of sales and marketing teams.
• Identify target audiences and potential sales leads through marketing campaigns.
• Facilitate brainstorming sessions and creative workshops to generate innovative ideas and concepts for marketing campaigns and brand initiatives.
• Engage, communicate and influence critical functions (Sales, NPD, Supply Chain/Operations and Finance) to ensure alignment and flawless execution of all identified opportunities.
• Ensure the SimplySiti product remains competitive within the market.
• Manage ATL & BTL activities.
• Demonstrate outcomes of marketing efforts through metrics and deliverables.
• Oversee all offline campaigns and be responsible for quarterly and yearly sales targets and business objectives.
• Coordinate cross‑selling and joint marketing initiatives to maximize exposure and profitability.
• Ensure timely execution excellence in planned activities to achieve overall business targets and adapt plans to improve sales and market share performance.
• Liaise with internal departments to maximize sales opportunities and provide concise reporting on a regular basis.
• Track key performance indicators (KPIs) related to sales and activation effectiveness, provide regular reports and insights to top management, and identify areas for improvement and optimization.
• Work closely with cross‑functional teams, including product development, sales, and customer service, to align branding and communication strategies with overall business objectives.
• Analyze market data, including sales performance, pricing trends, and customer feedback, to inform strategic decision‑making and identify areas for differentiation.
• Develop channel‑specific 4P strategy and tactics.
• Perform ongoing ROI analysis across a broad range of activities to guide effective commercial outcomes and support trade spend optimization objectives.
• Solve problems creatively whilst demonstrating a high level of integrity in line with the company’s core values.
• Monitor market trends and competitive landscape to identify opportunities and risks, and adjust strategies accordingly.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or related field.
• Minimum 2‑3 years of experience in marketing, preferably in the FMCG, beauty or retail industry.
• Good knowledge of skincare and cosmetic products (advantageous).
• Proven track record of developing and executing successful marketing campaigns across various channels.
• Excellent written and verbal communication skills, with the ability to create compelling content.
• Strong analytical skills and the ability to interpret data to inform marketing decisions.
• Proficient in using marketing tools and software, such as social media platforms, content management systems, and data analytics tools.
• Creativity, attention to detail, and a customer‑centric mindset.

We envision becoming the leading halal brand in cosmetics, skincare, beauty, wellness, and lifestyle. The brand is now well recognised as a premium local brand with international appeal and standard.