Senior Executive/Executive - Digital Marketing (IOI Mall Kulai)

IOI Mall Kulai; Kulai; On-site; MYR 150,000 - 200,000; Full time

Job summary

A bustling shopping mall in Johor is seeking a Senior Executive/Executive for Digital Marketing. This role involves planning and executing content across social media platforms, managing public relations, and analyzing performance metrics. Candidates should possess a relevant degree, have 1-3 years of experience, and demonstrate strong communication and creative skills. Fresh graduates are welcomed to apply for this exciting opportunity.

Qualifications

• At least 1 - 3 years working experience in a similar role.
• Computer software and Social Media literate.
• Fresh graduates encouraged to apply.
• Good communication (written and oral) & interpersonal skills.
• Possess own transportation.

Responsibilities

• Plan, execute, and analyze content for social media platforms.
• Maintain relationships with media partners and influencers.
• Prepare performance reports for social media and digital PR.
• Coordinate support across departments for content and media.
• Assist in events and contribute creative ideas for marketing.

Skills

Digital Marketing

Content Creation

Social Media Management

Public Relations

Data Analysis

Creativity

Communication Skills

Education

Degree or Diploma in Mass Communications, Marketing or related discipline

Tools

Microsoft Office

Adobe Illustrator

CapCut

Job description

Senior Executive/Executive - Digital Marketing (IOI Mall Kulai)

1. Digital Marketing Content

• Plan, propose, and execute content for Facebook, Instagram, TikTok, YouTube, WeChat, and website.
• Monitor and analyze page performance — followers, reach, engagement, page views — and provide recommendation for improvement.
• Stay updated on market trends and competitor movements to ensure fresh and relevant content.
• Collect promotions, events, and tenant updates for content creation.
• Coordinate with graphic designers, agencies, and partners for visual, video, and campaign assets.
• Explore sponsorships or collaborations for digital campaigns.

2. Digital Public Relations (PR)

• Plan and execute digital media placements for branding and positioning.
• Build and maintain relationships with media partners & influencers.
• Prepare press materials, media content, and PR articles.
• Manage media requests, launch events, and interviews.
• Track and analyze PR coverage and campaign outcomes.
• Collaborate with internal departments to ensure smooth execution.

3. Reporting & Administration

• Prepare weekly performance reports (social media & digital PR).
• Maintain database/inventory of all digital content and media coverage.

4. Operations & Coordination

• Coordinate across departments to support content creation, photo/video shoots, permits, and approvals.
• Work closely with customer service teams to handle feedback and engagement.

5. Team Support & Ideation

• Assist in events and campaigns.
• Contribute creative ideas for digital marketing initiatives.
• Perform additional tasks assigned by superior.

Job Requirements

Degree or Diploma in Mass Communications, Marketing or related discipline

At least 1 - 3 years working experience in a similar role

Computer software and Social Media literate (Microsoft, Adobe Illustrator, CapCut etc)

Fresh graduates are encouraged to apply.

Initiative, persistence, creativity and inspire people

Good communication (written and oral) & interpersonal skills

Possess own transportation and position will be located in Bandar Putra, Kulai, Johor.