Senior Executive, Enrolment & Admission (Business Development)

Sunsuria Berhad; Sepang; On-site; MYR 150,000 - 200,000; Full time

Job summary

A leading education organization in Malaysia is seeking a Senior Executive for Enrolment & Admission to identify growth opportunities and attract students. Responsibilities include managing relationships with families and institutions, conducting market research, and developing marketing strategies. The ideal candidate has a Bachelor's degree, experience in business development, and strong communication skills. This role requires a passion for education and may involve occasional travel.

Qualifications

• Proven experience in business development or sales, preferably in an educational environment.
• Excellent communication, negotiation, and presentation abilities.
• Ability to manage multiple projects simultaneously in a fast‑paced environment.

Responsibilities

• Identify and evaluate new business opportunities and markets for growth.
• Build and maintain strong relationships with prospective families and institutions.
• Conduct market analysis to understand trends and inform strategic planning.
• Develop and execute business development plans aligned with organizational goals.
• Assist in creating marketing materials and represent the organization at events.
• Track and report on the effectiveness of business development strategies.

Skills

Networking

Communication

Data analysis

Negotiation

Relationship-building

Project management

Education

Bachelor’s degree in business administration, marketing, education, or a related field

Job description

Senior Executive, Enrolment & Admission (Business Development)

Senior Executive, Enrolment & Admission (Business Development) is responsible for identifying and pursuing new growth opportunities to attract students and partnerships. This role involves building relationships with prospective families, educational institutions, and community organizations, conducting market research, developing strategic marketing plans, and collaborating with staff to enhance the school’s offerings. Strong communication, networking skills, and a passion for education are essential for success in this position.

Responsibilities

• Business Development – Identify and evaluate new business opportunities and markets for growth, and develop and implement strategies to attract new students and partnerships.
• Relationship Management – Build and maintain strong relationships with prospective students, families, educational institutions, and community organizations.
• Market Research – Conduct thorough market analysis to understand trends, competition, and opportunities, and use insights to inform strategic planning and decision‑making.
• Strategic Planning – Develop and execute business development plans aligned with organizational goals and collaborate with cross‑functional teams for effective implementation.
• Marketing & Outreach – Assist in creating marketing materials and campaigns, and represent the organization at events, conferences, and community engagements.
• Performance Monitoring – Track and report on the effectiveness of business development strategies, analyzing data to assess progress and identify areas for improvement.
• Travel – May require occasional travel for meetings and events.

Qualifications

• Bachelor’s degree in business administration, marketing, education, or a related field.
• Proven experience in business development or sales, preferably in an educational environment.
• Strong networking and relationship‑building skills.
• Excellent communication, negotiation, and presentation abilities.
• Proficient in data analysis and strategic planning.
• Ability to manage multiple projects simultaneously in a fast‑paced environment.
• Willingness to travel as required.