Senior Executive, Digital Marketing

Alliance Bank Malaysia Berhad; Kuala Lumpur; On-site; MYR 200,000 - 250,000; Full time

Job summary

A leading financial institution is seeking a Senior Executive for Digital Marketing in Kuala Lumpur. The role involves planning and executing digital marketing campaigns across platforms to enhance online presence. Candidates should have over 3 years of experience in digital marketing, strong analytical skills, and a Bachelor's degree in a relevant field. Join this dynamic team to foster personal and professional growth.

Qualifications

• Minimum 3 years of experience in digital marketing.
• Expertise in planning and executing successful marketing campaigns.
• Strong analytical skills to optimize performance.

Responsibilities

• Plan and manage digital marketing campaigns across various platforms.
• Develop content strategies to engage and convert audiences.
• Monitor and report on campaign performance.

Skills

Digital marketing campaign management

Analytical skills

Social media marketing

Content marketing

Creative thinking

Education

Bachelor's degree in Marketing, Communications, or related field

Tools

Google Analytics

Google Ads

Social media management tools

Job description

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About the Role

As the Senior Executive, Digital Marketing at Alliance Bank Malaysia Berhad, you will be responsible for planning, executing, and optimising digital marketing campaigns across various channels. This full-time, office-based role is located in Kuala Lumpur.

What you'll be doing

• Plan, implement, and manage digital marketing campaigns across platforms such as social media, search engines, and the bank's website.
• Develop and execute content strategies to attract, engage, and convert target audiences online.
• Conduct research and analysis to identify trends, insights, and opportunities to improve campaign performance.
• Collaborate with cross‑functional teams to ensure brand consistency and alignment across all digital touchpoints.
• Monitor, measure, and report on the performance of digital marketing initiatives, providing recommendations for optimisation.
• Stay up-to-date with the latest digital marketing trends, technologies, and best practices to enhance the bank's online presence.

What we're looking for

• Minimum 3 years of experience in digital marketing, preferably in the banking or financial services industry.
• Expertise in planning and executing successful social media, search engine, and content marketing campaigns.
• Strong analytical skills and experience in using data to measure and optimise campaign performance.
• Excellent written and verbal communication skills, with the ability to translate complex information into engaging content.
• Creative and innovative mindset, with the ability to come up with fresh ideas and solutions.
• Proficiency in using digital marketing tools and platforms, such as Google Analytics, Google Ads, and social media management tools.
• Bachelor's degree in Marketing, Communications, or a related field.

What we offer

At Alliance Bank, we are committed to fostering a collaborative and supportive work environment that encourages personal and professional growth.

If you are an ambitious and talented digital marketing professional who is excited to be a part of our dynamic team, we encourage you to apply now.

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About Alliance Bank Malaysia Berhad

Alliance Bank Malaysia Berhad and its subsidiary, Alliance Islamic Bank Berhad, offers banking and financial solutions through its consumer, SME, corporate, commercial and Islamic banking. The Bank provides easy access to its broad base of customers throughout the country via multi-pronged delivery channels that include retail branches, Privilege Banking Centres, Business Centres, Investment Bank branches, and mobile and Internet banking.