Senior Executive, Digital Marketing

Alliance Bank; Kuala Lumpur; On-site; MYR 60,000 - 80,000; Full time

Job summary

A leading banking institution in Kuala Lumpur is seeking a Senior Executive, Digital Marketing to plan, execute, and optimize digital marketing campaigns. The ideal candidate will have at least 3 years of experience in digital marketing, strong analytical skills, and excellent communication skills. Join our dynamic team to enhance our online presence and drive customer engagement.

Benefits

Collaborative work environment

Personal and professional growth opportunities

Qualifications

• Minimum 3 years of experience in digital marketing, preferably in banking/financial services.
• Strong analytical skills with experience in data-driven campaign optimisation.
• Excellent written/verbal communication and content creation.

Responsibilities

• Plan, implement, and manage digital marketing campaigns across various platforms.
• Collaborate with teams to ensure brand consistency across digital channels.
• Monitor and report on the performance of digital marketing initiatives.

Skills

Digital marketing experience

Social media campaign management

Analytical skills

Content marketing

Communication skills

Creativity

Google Analytics

Google Ads

Education

Bachelor's degree in Marketing, Communications, or related field

Tools

Google Analytics

Google Ads

Social media management tools

Job description

About the role

As the Senior Executive, Digital Marketing at Alliance Bank Malaysia Berhad, you will be responsible for planning, executing, and optimising digital marketing campaigns across various channels. This full‑time, office‑based role is located in Kuala Lumpur.

What you'll be doing

• Plan, implement, and manage digital marketing campaigns across platforms such as social media, search engines, and the bank's website.
• Develop and execute content strategies to attract, engage, and convert target audiences online.
• Conduct research and analysis to identify trends, insights, and opportunities to improve campaign performance.
• Collaborate with cross‑functional teams to ensure brand consistency and alignment across all digital touchpoints.
• Monitor, measure, and report on the performance of digital marketing initiatives, providing recommendations for optimisation.
• Stay up‑to‑date with the latest digital marketing trends, technologies, and best practices to enhance the bank's online presence.

What we're looking for

• Minimum 3 years of experience in digital marketing, preferably in the banking or financial services industry.
• Expertise in planning and executing successful social media, search engine, and content marketing campaigns.
• Strong analytical skills and experience in using data to measure and optimise campaign performance.
• Excellent written and verbal communication skills, with the ability to translate complex information into engaging content.
• Creative and innovative mindset, with the ability to come up with fresh ideas and solutions.
• Proficiency in using digital marketing tools and platforms, such as Google Analytics, Google Ads, and social media management tools.
• Bachelor's degree in Marketing, Communications, or a related field.

What we offer

At Alliance Bank, we are committed to fostering a collaborative and supportive work environment that encourages personal and professional growth.

If you are an ambitious and talented digital marketing professional who is excited to be a part of our dynamic team, we encourage you to apply now.