Overview
The Senior Executive – Digital Creative & Graphic Designer is responsible for strengthening Beaconhouse Malaysia’s brand identity across digital and print platforms. This role combines creativity with digital strategy to produce compelling designs, visuals, videos, and campaigns that enhance brand awareness, engagement, and enrolment. The incumbent also monitors and updates social media platforms and Google Reviews to maintain a consistent, positive brand presence online.
Work Location: Beaconhouse Malaysia Regional Office, Subang Jaya.
Responsibilities
- Brand and Visual Creative – Develop visual creative for the Beaconhouse Malaysia brand and create content for printing material and digital; provide video strategies on social media creative, including ideation of content creation for developing trends in customer interactions and planning digital creative for online campaigns to boost marketing and enrolment.
- Develop design visuals and artworks for printing and online to support marketing and enrolment
- Conduct photo and video shoots of key marketing agendas or events to build the school’s and Beaconhouse Malaysia's brand reputation and create content for social media postings (e.g., reels, live or shots).
- Develop creative and engaging social media strategies
- Adapt creative to suit the channel of usage (e.g., LinkedIn, Facebook, Twitter, Instagram, YouTube)
- Recommend improvements to increase creative performance
- Manage and update media bank for schools (images or videos) for use in marketing collaterals
Digital Platforms & Website Creative
- Update the website and digital design elements such as banners, headers, calendars, handbooks, and fee schedules
- Ensure website visuals and layouts remain current, visually appealing, and aligned with the latest campaigns
- Assist in reviewing site analytics and recommend design improvements for user engagement
- Monitor Google Reviews regularly, compile feedback reports, and coordinate responses or follow-ups to maintain a positive online reputation
- Manage and update all official Beaconhouse social media platforms with engaging, consistent, and timely content
Events, Enrolment Initiatives, and Campaigns
- Support the design and visual preparation for school events, open days, roadshows, and education fairs
- Coordinate with vendors and event partners to ensure high-quality visual branding
- Capture photos and videos during events to generate post-event content and publicity
- Support marketing-led enrolment campaigns with fresh creative ideas, design execution, and post-campaign analysis
Other Functions
- Undertake any other related duties as assigned by the Head of Marketing & Enrolment
- Stay updated on current design, media, and digital marketing trends to continually improve content quality and engagement
Qualifications & Skills
- Diploma or Bachelor’s Degree in Graphic Design, Marketing, Art, or related field
- 3-4 years of relevant work experience
- Fluent in English and Bahasa Malaysia; Mandarin is an added advantage
- Proficient in Adobe Creative Suite (Illustrator, Photoshop, Premiere Pro, After Effects), Canva, or Figma
- Skilled in photography, videography, and video editing
- Familiar with social media analytics and digital marketing tools
- Good copywriting skills; proficient with Adobe Illustrator and Photoshop
- Behavioral competencies: good communication, interpersonal skills, planning, organizing, coordinating; analytical, goal-driven, energetic
- Personality: Innovative, Creative, Flexible & Adaptable, Result Oriented, self-disciplined, proactive
- Applicants must be willing to work in Subang Jaya and have own transport
Other
We look forward to working with you.
Note: Beaconhouse Malaysia is part of the Beaconhouse Group, the world’s largest private school network with nearly 50 years of educational excellence across six countries.