SENIOR EXECUTIVE, CRM (PAVILION DAMANSARA HEIGHTS MALL)

Kuala Lumpur Pavilion Sdn Bhd; Kuala Lumpur; On-site; MYR 60,000 - 80,000; Full time

Job summary

A retail company in Kuala Lumpur is seeking a Senior Executive for CRM to assist in executing loyalty campaigns and monitor customer insights. The ideal candidate will have at least 2 years of experience in CRM, strong analytical skills, and a background in marketing or communications. Join a dynamic team to drive customer engagement and loyalty strategies.

Qualifications

• At least 2 years’ experience in CRM or loyalty marketing, preferably within retail or service sectors.
• Strong knowledge of CRM strategy and loyalty program management.
• Skilled in data analysis and interpreting campaign results.

Responsibilities

• Assist in the planning and execution of CRM and loyalty campaigns across multiple channels.
• Monitor, analyze, and report on campaign performance and customer insights.
• Manage customer segmentation to enable targeted marketing efforts.

Skills

CRM strategy

Data analysis

Marketing automation

Communication skills

Project management

Omnichannel marketing

Education

Diploma or Degree in Marketing, Communications, or related discipline

Tools

CRM platforms

Marketing automation tools

Job description

SENIOR EXECUTIVE, CRM (PAVILION DAMANSARA HEIGHTS MALL)

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Responsibilities

• Assist in the planning and execution of CRM and loyalty campaigns across multiple channels
• Monitor, analyze, and report on campaign performance and customer insights
• Manage customer segmentation to enable targeted marketing efforts
• Develop and implement loyalty programs to drive acquisition, activation, and retention
• Oversee customer communications, including EDMs, push notifications, and in-app messaging
• Ensure CRM system accuracy and maintain data integrity
• Ensure compliance with data protection regulations and best practices for data privacy and security
• Manage e‑voucher programme, covering setup, training, and field support
• Collaborate with internal teams, mall marketing, and external vendors to deliver campaigns
• Address member feedback, inquiries, and complaints promptly and professionally
• Keep abreast of CRM technologies, automation tools, and industry best practices
• Track and manage monthly CRM expenses and budgets

Requirements

• Diploma or Degree in Marketing, Communications, or related discipline
• At least 2 years’ experience in CRM or loyalty marketing, preferably within retail or service sectors
• Strong knowledge of CRM strategy and loyalty program management
• Proficient in CRM platforms and marketing automation tools
• Skilled in data analysis and interpreting campaign results
• Excellent communication and project management skills
• Experience with omnichannel marketing strategies