Senior Executive, Card Usage & Portfolio

AEON Credit Service (M) Bhd; Kuala Lumpur; On-site; MYR 150,000 - 200,000; Full time

Job summary

A leading consumer financing provider in Kuala Lumpur is seeking a Senior Executive for Card Usage & Portfolio. In this role, you will analyze customer trends to improve credit card retention and develop strategies to drive portfolio growth. Ideal candidates have 3+ years in financial services and strong analytical skills. Join us to help shape an innovative financial future.

Qualifications

• Minimum 3 years' experience in product management, portfolio management or card operations in financial services.
• Ability to derive insights from data.
• Experience collaborating with cross-functional teams.

Responsibilities

• Analyse customer behaviour and attrition trends within the credit card portfolio.
• Develop and implement strategies to reduce attrition.
• Monitor key performance indicators related to customer retention.

Skills

Analytical skills

Problem-solving skills

Communication skills

Stakeholder management

Creative mindset

Education

Tertiary qualification in Business, Finance, Marketing or related field

Tools

MS Office (Excel, PowerPoint)

Job description

Reporting to the Head of Card Usage & Portfolio, this full-time Senior Executive, Card Usage & Portfolio role is an exciting opportunity to join the dynamic team at AEON Credit Service (M) Bhd in Bangsar South, Kuala Lumpur. In this position, you will play a key part in driving the strategic direction and growth of the company's credit card portfolio.

What you'll be doing

• Analyse customer behaviour and attrition trends within the credit card portfolio to identify risk factors and opportunities for improvement.
• Develop and implement strategies aimed at reducing attrition.
• Collaborate with RU teams to design retention campaigns and initiatives tailored to at-risk customers.
• Monitor key performance indicators (KPIs) related to customer retention and attrition, providing regular reports to management.
• Conduct customer feedback surveys and analyze results to inform retention strategies and identify areas for enhancement.
• Stay updated on industry trends and competitor practices to develop best-in-class retention strategies.
• Assist in improving the accuracy of the Churn Predictive Model and incorporate it into campaigns to mitigate attrition.
• Analyse demographic profiles of cardholders to generate insights for the growth of the Credit Card Department.
• Analyse and design campaigns for the RFM Model to increase specific and overall Credit Card sales.

What we're looking for

• Minimum 3 years' experience in product management, portfolio management or card operations in the financial services industry.
• Strong analytical and problem‑solving skills with the ability to derive insights from data.
• Excellent communication and stakeholder management skills to collaborate effectively with cross‑functional teams.
• Proactive and creative mindset to identify and implement innovative solutions.
• Tertiary qualification in Business, Finance, Marketing or a related field.
• Proficiency in MS Office applications, particularly Excel and PowerPoint.

Application Questions

• What is your expected monthly basic salary?

AEON Credit Service (M) Berhad is a leading consumer financing provider with business operations in Japan, Malaysia, Hong Kong, Thailand, Taiwan and China. We established a strong presence in Malaysia since 1996 with a wide range of consumer financial services. Our portfolio currently includes credit card, personal financing and easy payment schemes which help enrich the livelihoods of many Malaysians.

We offer an exciting and dynamic workplace for all employees. As part of our expansion plan, we are on the lookout for talented individuals who strive for excellence. Join us today and help shape a promising career path.