Senior Executive, Brand & Trade Marketing

Guardian Health and Beauty Sdn Bhd; Petaling Jaya; On-site; MYR 60,000 - 80,000; Full time

Job summary

A leading retailer in the beauty industry is seeking a Senior Executive for Brand & Trade Marketing in Petaling Jaya, Malaysia. The ideal candidate will have a Bachelor's degree and 3-4 years of brand marketing experience. Key responsibilities include supporting trade campaigns, executing marketing strategies, and driving supplier collaboration. Creativity and strong communication skills are essential for success in this dynamic role.

Qualifications

• 3–4 years of experience in brand and trade marketing.
• Experience in advertising and promotions in the Malaysian market.
• Ability to meet deadlines and perform well under pressure.

Responsibilities

• Assist in acting as the marketing business partner for the Beauty department.
• Support monthly campaign execution for the Beauty category.
• Assist in implementing trade campaigns for Beauty.

Skills

Strong communication skills

Creative thinking

Organizational skills

Team collaboration

Motivated and enthusiastic

Education

Bachelor's degree in Marketing or related field

Job description

Senior Executive, Brand & Trade Marketing

Is this your next challenge in Brand & Trade Marketing?

Key Responsibilities

• Business Partnership Support: Assist in acting as the marketing business partner for the Beauty department within the Commercial team, understanding their needs and contributing to marketing solutions.
• Campaign Execution: Support the execution of monthly campaigns for the Beauty category, coordinating with internal teams and external agencies to ensure timely delivery of assets and activities.
• Trade Campaign Support: Assist in the implementation of trade campaigns for Beauty, including specific promotions, supplier collaborations, and in-store activations.
• Supplier Collaboration: Support efforts to drive supplier income by assisting in the preparation of selling kits and coordinating supplier-funded activities for the Beauty category.
• Loyalty Program Support: Assist in integrating loyalty program elements into Beauty-related marketing campaigns.
• Local Store Marketing & New Store Openings: Provide hands‑on support for local store marketing activations and new store openings.
• Own Brand Activations: Support the branding and activation efforts for Own Brand products within the Beauty category.
• Brand Gatekeeping: Ensure brand consistency and adherence to guidelines for all Beauty-related marketing materials. Contribute to maintaining omnichannel brand consistency for Beauty-related content.
• Reporting & Administration: Assist in gathering data for campaign post‑mortems and handle administrative tasks especially on those related to Beauty marketing initiatives. Support in tracking campaign performance data for the Beauty category.
• Market & Consumer Insight Contribution: Assist in gathering market and consumer data especially those relevant to Beauty category.

Qualifications

• Bachelor's degree in Marketing, Mass Communications, Business, or a related field.
• 3–4 years of experience in brand and trade marketing, focusing on advertising and promotions in the Malaysian market.
• Strong communication skills to share ideas clearly and work well with others.
• Creative thinker who can develop innovative marketing solutions.
• Organized and detail-oriented to ensure high-quality project execution.
• Team player who collaborates effectively in a fast-paced environment.
• Motivated and enthusiastic, with a proactive attitude towards achieving brand goals.
• Ability to meet deadlines and perform well under pressure.
• Confident communicator skilled at presenting and promoting marketing ideas.
• Budget-aware with a good understanding of business principles.