Senior Executive, Brand & Communication

SJMC (Subang Jaya Medical Centre); Selangor; On-site; MYR 50,000 - 70,000; Full time

Job summary

A regional healthcare provider located in Malaysia, Selangor, is seeking a Public Relations Specialist to enhance brand visibility through effective communication. The role involves creating diverse PR content, coordinating PR campaigns, and developing health education materials. The ideal candidate will have experience in copywriting, media relations, and the ability to deliver timely content aligned with the hospital's vision and strategy. This is an excellent opportunity to contribute to impactful health communications within the organization.

Qualifications

• Experience in public relations content creation and media coordination.
• Ability to develop health education materials.
• Strong copywriting and storytelling skills.

Responsibilities

• Create and produce a wide range of public relations content.
• Coordinate and execute PR initiatives and campaigns.
• Develop health education materials to support branding.

Job description

• Create and produce a wide range of public relations content, including press releases, media articles, speeches, collateral, and more. Ensure all content is consistent with the hospital's vision, strategy, and corporate identity.
• Coordinate and execute PR initiatives and campaigns that support business objectives and enhance brand visibility.
• Develop health education materials such as collaterals, videos, and digital content to strengthen the hospital’s positioning and support accreditation requirements.
• Support branding and digital marketing initiatives by delivering timely, relevant content, with a focus on copywriting and storytelling aligned with changing consumer behaviour.
• Serve as the media relations liaison, building and maintaining strong relationships with media outlets, journalists, and key influencers.
• Collaborate with internal teams and external stakeholders to deliver integrated communication initiatives.