Senior Executive / Assistant Manager, Marketing - F&B

Hunters International Sdn Bhd; Kuala Lumpur; On-site; MYR 150,000 - 200,000; Full time

Job summary

A leading F&B company in Kuala Lumpur is seeking a Senior Executive / Assistant Manager, Marketing to oversee product ideation, manage marketing campaigns, and execute in-store promotions. The ideal candidate holds a Bachelor's degree in business or marketing with at least 3 years of relevant experience. This role offers a competitive remuneration package and opportunities for growth in a dynamic environment.

Benefits

Competitive remuneration package

Fast-paced working environment

Leadership opportunities

Career growth opportunities

Qualifications

• Minimum of 3 years of experience in Marketing-related or advertising/media agency roles.
• Self-driven, accountable, and passionate for results.
• Resourceful and energetic with a growth mindset.

Responsibilities

• Lead product ideation and tastings with the marketing team.
• Manage digital promotions focusing on measurable outcomes.
• Strategize and execute in-store promotions and mall activations.

Skills

Marketing strategy

Campaign optimization

Communication skills in English and BM

Analytical skills

Team player

Education

Bachelor's degree in business or marketing

Tools

Microsoft Office (PowerPoint, Excel, Outlook)

Job description

Job Openings Senior Executive / Assistant Manager, Marketing - F&B

About the job Senior Executive / Assistant Manager, Marketing - F&B

About the Company

Our client is a global snack chain with over 1,800 stores worldwide. They are Thailand's fastest growing F&B companies with more than 120 branches across Thailand in 7 years. At Malaysia, they are now one of the fastest growing QSR chains with 16 stores and more just within a year.

Job Responsibilities

Product Design, Excellence & Marketing

• Lead product ideation and tastings with the marketing team, ensuring every product is set up to succeed.
• Own the product journey from concept to launch, overseeing activations and promotions (both online and offline) with a laser focus on delivering ROI.
• Lead the development of marketing campaigns with a performance-driven approach, ensuring each campaign is designed to maximize ROI and contribute to key business goals.
• Continuously track, analyze, and optimize campaigns to ensure they meet or exceed performance expectations.

Online & Delivery Platform Management

• Manage digital promotions focusing on measurable outcomes, tracking performance and optimizing for maximum ROI across delivery platforms.

Mall & In-Store Promotions

• Strategize and execute in-store promotions and mall activations, making sure they're designed with clear KPIs to maximize ROI.
• Drive brand visibility and foot traffic through data-driven in-store campaigns that directly increase sales and engagement.
• Act as the key communications link with operations, ensuring smooth collaboration and that all campaigns and promotions are aligned with performance goals.

Benefits

• Competitive remuneration package
• Young team with a clear growth trajectory
• Leadership opportunity
• Fast-paced, energetic and fun working environment
• Flat hierarchy; we work closely as a team
• Results-driven culture; you are judged by your performance and nothing else.
• Great opportunities for career growth; we are a fast-growing organization that values meritocracy. There is no limit to how far you can grow.

Job Requirements

• Minimum Bachelors degree in business or marketing fields
• Minimum 3 years experience in Marketing-related or advertising/media agency roles
• Good Command of English and BM
• Self-driven, accountable and passion for results
• Resourceful, energetic, and eager to drive impact.
• Adaptive, innovative, and agile
• Growth mindset with shared vision to grow the company
• Strong business acumen with adept problem solving skills
• Inclusive team player in an empowered start-up environment
• Strong communication skills in BM and English
• Proficient analytical skills for financial and operational analyses
• Proficient in Microsoft office (powerpoint, excel, outlook)
• Travel within Malaysia especially Klang Valley

Working Location

Sri Petaling

Remuneration

MYR 6,000 - MYR 9,000