Senior Exec, Mall Branding

Samsung Malaysia Electronics (SME) Sdn Bhd; Kuala Lumpur; On-site; MYR 100,000 - 150,000; Full time

Job summary

A leading technology company in Kuala Lumpur is seeking a candidate to manage mall branding strategies and work closely with sales teams. Applicants should have a diploma in Marketing and a minimum of 3 years of experience. This role emphasizes the ability to work under minimal supervision and execute branding initiatives timely. Competitive compensation is expected.

Qualifications

• Candidate must possess at least Diploma Holder in Marketing or equivalent.
• At least 3 years of working experience in the related field is required for this position.
• Able to work under minimum supervision.

Responsibilities

• Set mall branding strategy and objectives based on different types of malls.
• Plan and work with Sales team and Mall Management.
• Work closely with channel sales leads to drive incremental sales.
• Ensure branding is executed on time during flagship launches.
• Track retail budget to ensure optimal ROI maximization.

Skills

Marketing

Sales

Budget management

Brand management

Education

Diploma in Marketing

Job description

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Responsibilities

1. Set mall branding strategy and objectives based on different types of malls and sales contribution by stores. Work with Marketing team for stronger coverage of OOH.
2. Plan and work with Sales team, Business Partners and Mall Management to take over competitor prominent branding space.
3. Work closely with channel sales leads and plan roadshow support to drive incremental sales.
4. Plan & Tracking of Retail MDF budget to ensure optimal ROI maximization.
5. Execution: Work with agency team to ensure the branding is up on time, especially during flagship launches.
6. Work with Legal on the renewal of yearly agreement. Estimated 10‑15 agreement per year.
7. Work with Sales team & Business Partners to take over store front branding of partner’s stores.
8. Create & execute roadshow end to end journey to create best customer experience leading to closure of sales.
9. Tracking: Mall Branding – Monthly sell‑out tracking via MCS system after the branding is up. Review and negotiate with mall management if sales & traffic keep decreasing.
10. Compliance check: Submit visuals to Brand VI and GTM Grip 2.0 system for review & approval.
11. Upload approved visual to AdLCP system.
12. Submit the confirmed agreement in ECMS system for management to review and approve.

Qualifications

Candidate must possess at least Diploma Holder in Marketing or equivalent.

At least 3 year(s) of working experience in the related field is required for this position.

Able to work under minimum supervision.

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Samsung Electronics is a global leader in technology and innovation, opening new possibilities for people everywhere. We are transforming the worlds of smartphones, TVs, wearable devices, tablets, digital appliances, network systems, medical devices, semiconductors, LED solutions and Internet of Things.

We have grown into one of the world’s leading technology companies, and become recognized as one of the top 5 global brands. Our network now extends across the world, and Samsung takes great pride in the creativity and diversity of its talented people who drive our growth.

Visit www.samsung.com/careers to learn more about career opportunities and join us as we Reimagine Your Future.

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