Senior Events Specialist

IDC Market Research (M) Sdn Bhd; Kuala Lumpur; Hybrid; MYR 70,000 - 90,000; Full time

Job summary

A leading market research firm in Kuala Lumpur seeks a Senior Events Specialist to lead efforts in delegate and attendee acquisition for events across Southeast Asia. The ideal candidate will have strong experience in B2B event marketing, leadership skills, and proficiency in CRM systems. This hybrid role offers the opportunity to drive significant impact in a dynamic environment.

Qualifications

• 2-4 years of experience in B2B event marketing or audience acquisition.
• Proven leadership experience with high-performance teams.
• Strong understanding of data-driven marketing approaches.

Responsibilities

• Lead the Audience Development team to meet regional attendee targets.
• Develop strategic acquisition campaigns.
• Collaborate with marketing, sales, and content teams.

Skills

Audience Development

Event Marketing

CRM Systems

Analytical Skills

Leadership Skills

Education

Bachelor’s degree in Marketing, Business, or Communications

Tools

HubSpot

Salesforce

Marketo

Job description

Senior Events Specialist in Malaysia will lead a dynamic team responsible for driving delegate and attendee acquisition for IDC’s events across Southeast Asia. This role combines leadership, strategy, and execution ensuring each event attracts the right mix of senior IT and business leaders, delivering exceptional value to clients and sponsors.

Responsibilities

• Lead and mentor the Audience Development team to meet regional attendee targets.
• Develop and execute strategic acquisition campaigns across email, digital, and direct outreach channels.
• Collaborate closely with marketing, sales, and content teams to define audience segmentation and value propositions.
• Establish KPIs and performance tracking metrics for acquisition effectiveness.
• Oversee data management, CRM optimization, and quality control for audience lists.
• Provide insights and reporting on attendance trends, conversion rates, and engagement levels.
• Represent the region in cross‑functional collaboration with other IDC markets to ensure best practices.

Qualifications

Education: Bachelor’s degree in Marketing, Business, or Communications (Master’s preferred).

Experience: 2‑4 years of experience in B2B event marketing or audience acquisition, with at least 2–3 years in a team leadership role.

Technical Skills: Strong understanding of CRM systems such as HubSpot, Salesforce, or Marketo, and a solid grasp of data‑driven marketing approaches.

Leadership: Proven success in building and leading high‑performance teams.

Core Competencies: Excellent communication, analytical, and leadership skills.

Mindset: Results‑oriented, strategic, and collaborative approach.

Travel Requirements

Willingness to travel 10–15% of the time for events across Malaysia and Southeast Asia.

Work Model

Hybrid role, based in Kuala Lumpur.