Senior Events Specialist

IDC Market Research; Kuala Lumpur; Hybrid; MYR 70,000 - 90,000; Full time

Job summary

A leading market research firm based in Kuala Lumpur seeks a Senior Events Specialist to lead a team focused on driving delegate and attendee acquisition for events across Southeast Asia. In this hybrid role, you will develop strategic campaigns, collaborate with cross-functional teams, and establish KPIs for acquisition effectiveness. Strong leadership and experience in B2B event marketing are essential, along with a bachelor's degree in a relevant field. The position requires occasional travel within the region.

Qualifications

• 2-4 years of experience in B2B event marketing or audience acquisition.
• At least 2–3 years in a team leadership role.
• Proven success in building and leading high-performance teams.

Responsibilities

• Lead and mentor the Audience Development team to meet regional attendee targets.
• Develop and execute strategic acquisition campaigns across email, digital, and direct outreach.
• Collaborate closely with marketing, sales, and content teams.

Skills

B2B event marketing

Team leadership

CRM systems

Data-driven marketing

Communication

Analytical skills

Education

Bachelor’s degree in Marketing, Business, or Communications

Master’s preferred

Tools

HubSpot

Salesforce

Marketo

Job description

The Senior Events Specialist in Malaysia will lead a dynamic team responsible for driving delegate and attendee acquisition for IDC’s events across Southeast Asia. This role combines leadership, strategy, and execution ensuring each event attracts the right mix of senior IT and business leaders, delivering exceptional value to clients and sponsors.

Lead and mentor the Audience Development team to meet regional attendee targets.

Develop and execute strategic acquisition campaigns across email, digital, and direct outreach channels.

Collaborate closely with marketing, sales, and content teams to define audience segmentation and value propositions.

Establish KPIs and performance tracking metrics for acquisition effectiveness.

Oversee data management, CRM optimization, and quality control for audience lists.

Provide insights and reporting on attendance trends, conversion rates, and engagement levels.

Represent the region in cross‑functional collaboration with other IDC markets to ensure best practices.

Education: Bachelor’s degree in Marketing, Business, or Communications (Master’s preferred).

Experience: 2-4 years of experience in B2B event marketing or audience acquisition, with at least 2–3 years in a team leadership role.

Technical Skills: Strong understanding of CRM systems such as HubSpot, Salesforce, or Marketo, and a solid grasp of data‑driven marketing approaches.

Leadership: Proven success in building and leading high‑performance teams.

Core Competencies: Excellent communication, analytical, and leadership skills.

Mindset: Results‑oriented, strategic, and collaborative approach.

Travel: Willingness to travel 10–15% of the time for events across Malaysia and Southeast Asia.

Work Model: Hybrid role, based in Kuala Lumpur.

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