Senior E-Commerce & Digital Marketing Executive

Uni Life Sdn Bhd; Selangor; On-site; MYR 60,000 - 80,000; Full time

Job summary

A leading company in e-commerce is seeking a skilled professional to oversee daily operations and manage marketing strategies for its platforms. The ideal candidate will have a Bachelor's degree and 3-5 years of experience in e-commerce. Responsibilities include managing product listings, analyzing traffic, and developing marketing campaigns to enhance customer engagement.

Qualifications

• Bachelor’s degree in a relevant field.
• 3-5 years of experience in e-commerce and digital marketing.
• Proven track record in managing online platforms and campaigns.

Responsibilities

• Oversee daily operations of e-commerce platforms.
• Manage product listings and pricing strategies.
• Analyze website traffic and campaign performance.

Skills

Analytical skills

Project management

Digital marketing tools proficiency

Communication

Negotiation

Education

Bachelor’s degree in Marketing, E-commerce, Business, Communications or related field

Tools

Web analytics tools

E-commerce platforms

Digital marketing platforms

Job description

Job Responsibilities

• Oversee the daily operations of the company's e-commerce platforms.
• Manage product listings, pricing strategies, promotions, stock availability and digital merchandising.
• Plan, execute, and optimize integrated digital marketing campaigns across channels.
• Analyze website traffic, conversion funnels, customer behavior, and campaign performance using marketing tools.
• Manage key accounts with e-commerce partners including negotiation of campaigns, exposure and platform collaborations.
• Develop omnichannel strategies to integrate offline & online retail presence.
• Develop and execute CRM, loyalty and remarketing strategies to drive repeat purchases and strengthen customer lifetime value.
• Manage email marketing, push notifications and personalization efforts to enhance customer engagement.
• Perform other duties as assigned by the Company’s management from time to time.

Job Requirements

• Bachelor’s degree in Marketing, E-commerce, Business, Communications or related field.
• Minimum of 3-5 years of relevant experience in e-commerce and digital marketing, preferably within FMCG, baby care or lifestyle sector.
• Strong track record in managing online platforms, digital campaigns, and performance marketing, with proven results in driving traffic, conversion and sales.
• Excellent analytical, organizational and project management skills, with the ability to manage multiple platforms, campaigns and deadlines simultaneously.
• Proficiency in e-commerce tools, digital marketing platforms and web analytics.