Senior Digital Marketing Strategist for SEA GTM

Lyreco Singapore Malaysia; Johor; On-site; MYR 200,000 - 250,000; Full time

Job summary

A leading company in digital marketing is looking for a strategic digital marketing specialist based in Johor, Malaysia. The role involves developing and implementing comprehensive digital marketing plans to support business strategies across Singapore and Malaysia. Ideal candidates have a Bachelor’s degree in Marketing and a minimum of 3 years’ experience in digital marketing roles, with a solid understanding of the local digital media landscape. Fluency in English and experience with various digital channels are required.

Qualifications

• Minimum 3 years of experience in brand/customer digital marketing.
• Strong understanding of Singapore and Malaysia’s digital media landscape.
• Ability to manage multiple digital marketing channels effectively.

Responsibilities

• Develop and implement digital marketing plans.
• Manage the company's website content.
• Monitor digital platforms' performance.

Skills

Digital marketing

SEO optimization

PPC

Communication

Data analysis

Education

Bachelor’s degree in Marketing or related field

Tools

Google Ads

Meta Ads

TikTok

e-mail marketing tools

Job description

A leading company in digital marketing is looking for a strategic digital marketing specialist based in Johor, Malaysia. The role involves developing and implementing comprehensive digital marketing plans to support business strategies across Singapore and Malaysia. Ideal candidates have a Bachelor’s degree in Marketing and a minimum of 3 years’ experience in digital marketing roles, with a solid understanding of the local digital media landscape. Fluency in English and experience with various digital channels are required.