Senior Digital Marketing / Social Media Specialist

Sterrific Sdn Bhd; Petaling Jaya; On-site; MYR 100,000 - 150,000; Full time

Job summary

A digital marketing agency in Petaling Jaya is seeking a Senior Digital Marketing/Social Media Specialist. This role involves planning and executing comprehensive marketing strategies across multiple channels. Candidates should have over 4 years of experience in a digital marketing agency and possess strong analytical, communication, and project management skills. A creative mindset and ability to work in a fast-paced environment are essential.

Qualifications

• 4+ years of experience in a digital marketing agency.
• Fluent in English (spoken and written).
• Strong project management and organizational skills.

Responsibilities

• Plan and execute digital marketing strategies across SEO, social media, and paid ads.
• Present ideas, campaign strategies, and performance reports to clients.
• Coordinate with internal teams to ensure high-quality work.

Skills

SEO

Social Media Management

Data Analysis

Google Ads

Project Management

Client Presentation

Tools

Ahrefs

SEMrush

Meta Ads Manager

Job description

This job is for a Senior Digital Marketing/Social Media Specialist who thrives in fast-paced settings. You might like this job because you'll use your creativity and analytical skills to drive online campaigns and wow clients with your strategies!

We are looking for a proactive and confident Digital Marketing/Social Media Specialist with strong multi-channel experience. You will manage SEO, social media, and paid advertising campaigns while presenting strategies and insights to clients. This role suits someone extroverted, analytical, and highly adaptable in a fast-paced agency environment.

Job Requirements

Key Responsibilities

• Plan and execute digital marketing strategies across SEO, social media, and paid ads (Google, Meta, TikTok).
• Present ideas, campaign strategies, and performance reports confidently to clients.
• Coordinate with internal teams to deliver high-quality work on time.
• Analyse campaign results, identify opportunities, and propose improvements.
• Manage project timelines and ensure seamless execution from planning to reporting.
• Conduct market research, competitor analysis, and audience profiling.
• Ensure all content, visuals, and copies align with brand identity and objectives.

Requirements

1. Tech-Savvy and Adaptive

• Comfortable using Google Ads, Meta Ads Manager, SEO tools (Ahrefs/SEMrush), and other digital platforms.
• Quick to learn and navigate new software or dashboards independently.

2. Good Eye for Design and Content

• Understands visual aesthetics and audience preferences.
• Able to evaluate whether visuals and ad copies match campaign goals and brand tone.

3. Understanding of Marketing Fundamentals

• Basic knowledge of marketing funnels (awareness → consideration → conversion).
• Knows how SEO, SEM, and social media work together to drive results.

4. Strong Communication Skills

• Confident in presenting strategies and updates to clients.
• Communicates clearly with internal teams and understands client needs well.

5. Analytical and Data-Driven

• Able to interpret key metrics (CTR, CPC, CPM, ROAS, conversion rate).
• Uses data to guide decisions and suggest actionable improvements.

6. Independent, Proactive, and Responsible

• Manages multiple tasks with minimal supervision.
• Takes ownership from proposal to execution and reporting.
• Proactive in problem-solving and performance optimisation.

7. Humble, Curious, and Continuously Learning

• Open to feedback and new ideas.
• Keeps up with industry trends, updates, and tools.
• Adapts quickly in a rapidly evolving digital landscape.

Additional Requirements

• Minimum 4 years of experience in a digital marketing agency.
• Fluent in English (spoken and written).
• Strong project management and organisational skills.