Senior Digital Marketing & Growth Specialist (Lead Generation)

IXI Solutions Sdn. Bhd.; Kuala Lumpur; On-site; MYR 100,000 - 150,000; Full time

Job summary

A digital marketing firm in Kuala Lumpur is seeking a Senior Digital Marketing & Growth Specialist to take ownership of digital acquisition and lead-generation. You will manage and optimize campaigns across various channels, develop data-driven strategies, and collaborate with teams to enhance conversion rates. Candidates should have 3-5 years of relevant experience, strong analytical skills, and hands-on expertise in digital advertising. This role offers the opportunity to build and scale digital acquisition systems.

Qualifications

• 3–5 years of experience in digital or performance marketing.
• Experience managing high-volume lead-generation campaigns.
• Proven hands-on skills with Meta, TikTok, and Google Ads.

Responsibilities

• Plan, execute, and optimize lead-generation campaigns.
• Identify bottlenecks in the conversion funnel.
• Generate performance reports with actionable insights.

Skills

Digital marketing expertise

Campaign management

Analytical skills

Experience with Meta Ads

Experience with TikTok Ads

Experience with Google Ads

Problem-solving

Tools

CRM systems

Analytical tools

Job description

Senior Digital Marketing & Growth Specialist (Lead Generation)

We are looking for a highly capable Senior Digital Marketing & Growth Specialist to take full ownership of digital acquisition and lead‑generation performance across multiple channels. This role requires strong strategic thinking, hands‑on execution, and analytical ability.

If you enjoy scaling campaigns, reducing CPL, improving funnels, and building a complete tracking ecosystem — this position will fit you well.

Responsibilities

• Lead‑generation Campaign Management – Plan, execute, manage and optimize campaigns across Meta Ads, TikTok Ads, Google Ads and other digital channels; continuously improve CPL, CTR, CPA, ROAS and overall conversion performance; develop campaign structures, targeting strategies and A/B testing plans.

2. Funnel Management

• Identify bottlenecks in the funnel and propose solutions to increase conversion rates.
• Work with internal teams to align lead flow, follow‑up and tracking.

3. Tracking, Measurement & Analytics

• Set up and manage tracking systems including UTM parameters, analytics tools, pixel/event tracking; ensure every lead has a properly tagged source for accurate attribution.
• Generate weekly/monthly performance reports with insights and actionable recommendations.

4. Strategic Planning

• Propose data‑driven strategies to increase lead volume and improve quality.
• Identify new channels, audience segments and creative opportunities.
• Provide monthly recommendations based on trends, benchmarks and performance data.

5. Creative & Content Direction

• Guide internal teams or agencies on ad creatives, copywriting and content formats.
• Conduct structured A/B testing for ads and landing pages.
• Collaborate with operations/sales teams, content/creative teams and technical or product teams to ensure smooth alignment between marketing, follow‑up and customer flow.

What You Will Drive

• Higher lead volume
• A more predictable, data‑driven marketing engine
• Clearer reporting and decision‑making

This is a high‑ownership role for someone who wants to build and scale digital acquisition systems.

Requirements

Must‑Have

• 3–5 years experience in digital marketing or performance marketing.
• Proven experience in running high‑volume lead‑generation campaigns.
• Strong hands‑on skills in Meta Ads, TikTok Ads and Google Ads.
• Strong analytical ability with comfort in dashboards, data and KPIs.
• Experience with UTM frameworks, tracking systems and conversion attribution.
• Ability to work independently, solve problems and execute quickly.
• Familiarity with CRM or lead‑management systems.

Added Advantage

• Experience with WhatsApp automation, retargeting funnels or multi‑touch journeys.
• Understanding of online‑to‑offline lead attribution.
• Ability to scale budgets while maintaining healthy CPL/CPA.

How to Apply

Submit your resume and a portfolio of past campaign results to the application link provided in the job posting.

Your application will include the following questions:

• Which of the following statements best describes your right to work in Malaysia?
• What’s your expected monthly basic salary?
• Which of the following types of qualifications do you have?
• How many years’ experience do you have as a Digital Marketing Role?
• Are you experienced with copywriting and content creation?
• Do you have lead generation experience?
• How many years of digital marketing experience do you have?
• Which of the following online advertising methods do you have experience with?