SENIOR DIGITAL MARKETING EXECUTIVE

Secret Recipe Cakes & Cafe Sdn Bhd; Petaling Jaya; On-site; MYR 200,000 - 250,000; Full time

Job summary

A leading lifestyle café chain in Malaysia is looking for a Senior Digital Marketing Executive to manage extensive digital marketing projects and build a strong brand presence. The ideal candidate will have 2-4 years of experience in digital marketing, strong skills in SEO and social media strategy, and a Bachelor's degree in Marketing or equivalent. This role offers various employee benefits including annual leave and parking subsidy.

Benefits

EPF, SOCSO and EIS contribution

Annual leave

Miscellaneous leaves

Birthday Gift

Wedding Cake

Staff Purchase Discount

Parking Subsidy

Qualifications

• 2-4 years of experience in Digital Marketing or related field.
• Ability to drive social media and SEO efforts.
• Proficient in creating email and SMS marketing campaigns.

Responsibilities

• Lead digital marketing projects from start to finish.
• Drive SEO to improve organic visibility and website traffic.
• Enhance social media marketing strategies for audience growth.
• Manage and improve the company website and online assets.
• Conduct competitor research and produce analysis reports.

Skills

Digital Marketing

Search Engine Optimization (SEO)

Social Media Marketing

Content Creation

Analytical Skills

Education

Bachelor's Degree in Marketing or equivalent

Job description

Senior Digital Marketing Executive

Qualifications

Candidate must possess at least a Bachelor's Degree, Post Graduate Diploma, Professional Degree, Marketing, Advertising, Media or equivalent.

Preferably executives with 2-4 years of experience in Digital Marketing or related field.

Applicants must be willing to work in Taman Mayang, Petaling Jaya.

Responsibilities

• Lead the end-to-end execution of digital marketing projects and campaigns, including ideation, strategic planning, development of marketing collaterals, multi-channel distribution, and post-campaign performance analysis.
• Drive continuous Search Engine Optimization (SEO) efforts to improve organic visibility, keyword ranking, and website traffic.
• Oversee and optimize Social Media Marketing strategies to strengthen brand presence, engagement, and audience growth across all relevant platforms.
• Plan, create, and execute effective SMS and email marketing campaigns, ensuring high delivery, open, and conversion rates.
• Manage and continuously enhance the company website and all online assets, ensuring accuracy, functionality, and alignment with brand and marketing goals.
• Support the development of digital marketing strategies, providing insights and recommendations to increase traffic, engagement, and campaign effectiveness.
• Develop, review, and publish high-quality content for social media channels, aligning with brand voice, trends, and campaign objectives.
• Stay current with emerging social media trends, tools, technologies, and cultural moments (including memes) to keep content relevant and engaging.
• Conduct regular competitor research and produce detailed competitor analysis reports with insights and strategic action points.
• Contribute to and oversee weekly content for the company blog and social media platforms.
• Engage with online communities and respond to public mentions, comments, and messages to strengthen customer relationships and brand reputation.

Benefits

• Reputable company.
• EPF, SOCSO and EIS contribution.
• Annual leave.
• Miscellaneous leaves (i.e Compassionate, Wedding, Examination, Calamity etc).
• Birthday Gift.
• Wedding Cake.
• Staff Purchase Discount.
• Parking Subsidy.

Company

Secret Recipe, a lifestyle café chain has become a household name following its debut in Malaysia since 1997. Secret Recipe has successfully established its brand name in Malaysia, Singapore, Indonesia, Thailand, China and Philippines by virtue of its fine quality cakes, fusion food and distinctive service. In line with our rapid business expansion, we offer exciting opportunities for competent individuals to join our team.

Application Questions

• Which of the following statements best describes your right to work in Malaysia?
• What's your expected monthly basic salary?
• Which of the following types of qualifications do you have?