Senior Digital Marketing

Focal Consulting; Kuala Lumpur; On-site; MYR 100,000 - 150,000; Full time

Job summary

A digital marketing consultancy in Kuala Lumpur is seeking a Senior Digital Marketing Specialist to lead and optimize digital marketing strategies. The ideal candidate will manage multi-channel campaigns, analyze performance metrics, and mentor a results-driven team. Strong experience with Google Ads and Google Analytics is required. This role offers the opportunity to work on impactful digital initiatives in a dynamic environment.

Qualifications

• Strong experience with digital marketing platforms.
• Proficiency in analytics and data interpretation.
• Success in managing agencies or junior team members.

Responsibilities

• Develop and implement digital marketing strategies.
• Optimize campaigns to achieve key performance indicators.
• Monitor performance metrics and prepare reports.
• Manage ad budgets and allocate spend based on performance.
• Conduct A/B testing to optimize campaigns.

Skills

Google Ads

Meta Ads Manager

Google Analytics (GA4)

Data interpretation

Campaign analysis skills

Job description

As a Senior Digital Marketing Specialist, you will lead the strategy, execution, and optimization of digital campaigns across multiple channels. This role requires a balance of creative thinking and analytical skills to drive customer acquisition, engagement, and retention. You will manage budgets, analyze performance, and collaborate with cross-functional teams to deliver measurable growth results.

Key Responsibilities

• Develop and implement digital marketing strategies across Paid Search, Paid Social, SEO, Email, and Display.
• Plan, execute, and optimize campaigns to achieve KPIs such as ROAS, CAC, and conversion rates.
• Monitor performance metrics, prepare reports, and present actionable insights to management.
• Manage ad budgets effectively and allocate spend across channels based on performance data.
• Conduct A/B testing and use data to optimize creative assets and landing pages.
• Collaborate with internal teams (Design, Product, Content, CRM) and external agencies.
• Maintain tracking, analytics, and attribution accuracy through GA4 and related tools.
• Stay up to date with industry trends, algorithm changes, and emerging platforms.
• Mentor junior marketers and foster a results-driven team environment.

Requirements

• Strong experience with Google Ads, Meta Ads Manager, and other major platforms.
• Proficiency in Google Analytics (GA4), tag management, and data interpretation.
• Skilled in using spreadsheets and dashboards for campaign analysis.
• Proven success managing agencies or junior team members.

How to Apply

Interested candidates are invited to submit their CV and portfolio via Apply Now.