Senior Digital Commerce Manager

Kao (Malaysia) Sdn Bhd; Petaling Jaya; On-site; MYR 100,000 - 150,000; Full time

Job summary

A leading consumer goods company is seeking a Senior Manager, Digital Commerce, to lead the digital commerce strategy and operations in Malaysia. This role involves managing online stores across platforms like Shopee and Lazada, optimizing sales performance, and driving digital transformation. The ideal candidate has 8-10 years of experience in digital marketing and e-commerce, preferably in the FMCG sector, and strong leadership and analytical skills.

Qualifications

• Minimum 8–10 years experience in e-commerce or digital marketing.
• Experience in online retail, ideally in FMCG or consumer brands.
• Proven experience managing online flagship stores.

Responsibilities

• Develop and execute digital commerce strategies for growth.
• Lead management of online stores and campaigns.
• Strengthen partnerships with e-commerce platforms.
• Oversee digital performance analytics and reporting.
• Manage media buying across multiple platforms.
• Drive capability development within teams.

Skills

E-commerce strategy development

Digital marketing management

Cross-functional collaboration

Digital analytics

Performance marketing

SEO/SEM understanding

Leadership skills

Education

Bachelor’s Degree in Business, Marketing, E-Commerce, or related field

Master’s Degree (preferred)

Job description

The Senior Manager, Digital Commerce is responsible for leading Kao Malaysia’s overall digital commerce strategy and operations across all paid, owned, and earned media online platforms, including Meta, Google, Shopee, Lazada, TikTok, and emerging channels. This role drives the end-to-end performance of Kao’s e‑commerce business — encompassing strategic planning, platform management, campaign execution, analytics, and cross‑functional collaboration with marketing, sales, and creative teams. The position plays a key role in accelerating Kao’s digital transformation, develop full‑funnel digital marketing strategy, ensuring consistent brand representation, optimizing consumer engagement, and achieving sustainable business growth aligned with Kao’s global Kirei Lifestyle vision.

Job Descriptions

Develop and execute Kao Malaysia’s digital commerce strategy to achieve business growth objectives, ensuring alignment with brand, marketing, and sales plans across all e‑commerce platforms (Shopee, Lazada, TikTok, and others).

Lead the end‑to‑end management of Kao’s online stores and campaigns, including product assortment, pricing, promotions, media planning, and execution to maximize sales performance and visibility.

Strengthen partnerships with key e‑commerce platforms and digital agencies through joint business planning, campaign co‑creation, and performance review to drive continuous improvement and category growth.

Oversee digital performance analytics and reporting, translating insights into actionable strategies to enhance conversion, traffic, and return on investment (ROI).

Provide advice or manage media buying across platforms (Meta, Google, TikTok, DV360). Drive ROAS, CPA, CPM, CTR, and conversion through optimization and A/B testing.

Oversee always‑on content, influencer collaborations (KOL/KOC), and platform strategy.

Collaborate closely with Category Managers, Trade Marketing, and the Digital Creative Unit to ensure cohesive brand storytelling, content quality, and consumer experience across digital touchpoints.

Manage A&P budgeting and P&L accountability for the digital commerce portfolio, ensuring cost efficiency and profitability targets are met.

Drive capability development and leadership within the digital commerce and creative teams, fostering a culture of innovation, collaboration, and data‑driven decision‑making.

Champion Kao’s philosophy and vision, embedding sustainability, consumer care, and corporate values into all digital initiatives.

Qualifications

Bachelor’s Degree in Business, Marketing, E‑Commerce, or related field (Master’s preferred).

Minimum 8–10 years experience in e‑commerce, digital marketing, or online retail, ideally within FMCG or consumer brand sectors.

Proven experience managing online flagship stores and executing high‑impact platform campaigns.

Strong understanding of digital analytics, SEO/SEM, and performance marketing.

Excellent leadership, cross‑functional collaboration, and communication skills.

Unlock job insights

Your application will include the following questions:

• What’s your expected monthly basic salary?
• Which of the following types of qualifications do you have?
• How many years of digital marketing experience do you have?
• Do you have FMCG marketing experience?

Our mission is to strive for the wholehearted satisfaction and enrichment of the lives of people globally and to contribute to the sustainability of the world, with products and brands of excellent value that are created from the consumer’s and customer’s perspective. This commitment is embraced by all members of the Kao Group as we work together with passion to share joy with consumers and customers in our core domains of cleanliness, beauty and health.