Senior Data Analyst

2X; Kuala Lumpur; On-site; MYR 70,000 - 90,000; Full time

Job summary

A data-driven marketing firm in Kuala Lumpur seeks a Senior Data Analyst to interpret marketing data and create actionable insights. You'll collaborate across teams to enhance marketing strategies and drive business growth. Ideal candidates have expertise in data analysis and statistical tools. This role offers an opportunity to mentor junior analysts and contribute to impactful marketing strategies.

Qualifications

• Experience in data analysis and marketing strategy.
• Proficient in statistical tools and techniques.
• Strong communication skills to convey insights.

Responsibilities

• Conduct data assessments and define data goals.
• Build and stabilize data processes with clients.
• Engage cross-functionally to understand data sources.
• Provide strategic recommendations based on data.
• Analyze marketing campaigns and customer behavior.
• Create reports and visualizations to communicate insights.
• Optimize campaigns based on data-driven insights.
• Mentor junior data analysts.

Skills

Advanced analytics

Data analysis

Statistical techniques

Cross-functional collaboration

Job description

Group Company: 2X Malaysia

Designation: Senior Data Analyst

Office Location: Kuala Lumpur, Malaysia

Position description

The Senior Data Analyst uses advanced analytics to interpret marketing data, create actionable insights, and optimize campaigns, collaborating across teams to enhance marketing strategies and achieve business objectives. Collaborating closely with the stakeholder, marketing teams and other functions, the Senior Data Analyst translates data findings into strategic recommendations that drive business growth and competitive advantage.

Primary Responsibilities

• Strategic Assessment: Conduct data assessments to gauge client’s data and marketing maturity, define data goals and objectives, and clarify project scopes with client stakeholders.
• Client Engagement: Establish and align procedures and timelines for data operations and KPIs with clients. Build and stabilize data processes and workflows.
• Cross Functional Collaboration: Engage with MarOps to understand data sources and create workflows to create a seamless environment between all MarTech platforms.
• Priority Coordination: Coordinate priorities with client stakeholders, identifying dependencies or risks proactively.
• Strategy Development: Providing strategic recommendations based on data analysis to improve ROI, customer acquisition, retention, and overall marketing effectiveness.
• Data Analysis: Conducting in depth analysis of marketing campaigns, customer behavior, and market trends using statistical techniques and tools.
• Reporting and Visualization: Creating comprehensive reports and visualizations that effectively communicate insights to stakeholders, including marketing teams, executives, and clients.
• Campaign Optimization: Collaborating with marketing teams to optimize campaigns based on data driven insights, such as adjusting targeting strategies, refining messaging, or reallocating budget.
• People Management: Serve as a senior buddy to data analysts and associates, offering guidance and support to foster their professional development.