Senior Customer Marketing Specialist

Honeywell International, Inc.; Kuala Lumpur; On-site; MYR 80,000 - 120,000; Full time

Job summary

A global technology company is seeking a Senior Customer Marketing Specialist in Kuala Lumpur to support marketing efforts, drive demand generation, and manage local marketing strategies. The ideal candidate should have at least 5 years of relevant experience in a marketing role, particularly in marketing communications and field marketing. Proficiency in tools like PowerPoint, Marketo, and Power BI is essential. This full-time role offers the chance to work collaboratively with diverse teams to create impactful campaigns.

Qualifications

• Minimum of 5 years in a marketing organization focused on marketing communications.
• Experience of remote working and building relationships across borders.
• At least 3 years’ experience using PowerPoint and marketing tools.

Responsibilities

• Develop and deploy local marketing strategies aligned with business objectives.
• Manage annual marketing budget and drive demand generation activities.
• Work with sales leadership to enhance presence and visibility with stakeholders.

Skills

Marketing communications

Field marketing

Product marketing

Cross-functional collaboration

Digital channels

Education

Bachelor’s degree in Engineering / Business / Marketing

Tools

PowerPoint

Marketo

SFDC

Tableau

Power BI

Job description

THE FUTURE IS WHAT WE MAKE IT.

Senior Customer Marketing Specialist

The Senior Customer Marketing Specialist role will support marketing efforts for Honeywell Building Solutions to drive demand for the Projects and Services teams through offering, vertical and region-focused campaigns and digital marketing activities. As a campaign owner, you will work with the sales leadership and offering management teams to help increase our presence and visibility with relevant stakeholders through alignment of marketing mix, key messages and business goals. You will also be responsible for end-to-end campaign management including measuring impact of end user activities.

Key Responsibilities

• Development and deployment of local marketing strategy and tactics in line with overall business objectives and ensure alignment with global strategies
• Work effectively with Marcom COE and offering management to successfully launch new offerings ensuring appropriate marketing collateral, training and launch events are developed for both internal and external customers to support funnel building
• Update and maintain sales tools (presentations, videos, brochures etc.) for use by customer facing teams
• Management support of annual marketing budget
• Own and drive demand generation activities across relevant channels and verticals to deliver sales-qualified leads aligned to business focus areas
• Establish nurture campaigns to support demand generation activities that increase conversion of MQL to SQL
• Work effectively with the business to run events, roadshows and Honeywell User Group

Qualifications

• Educational: Bachelor’s degree in Engineering / Business / Marketing
• Minimum of 5 years in a marketing organization with a focus on marketing communications, field marketing and/or product marketing for a global organization.
• Experience of remote working, building relationships across borders.
• Experience of working with cross-functional teams, not located in-country, to ensure best-in‑class Marcom delivery.
• At least 3 years’ experience using PowerPoint, Marketo, SFDC, Tableau & Power BI
• Experience with end user B2B customer marketing, emerging digital channels with a keen eye for creative driven solutions and brings attention to detail with a customer‑first mindset to their work.

About Us

Honeywell helps organizations solve the world's most complex challenges in automation, the future of aviation and energy transition. As a trusted partner, we provide actionable solutions and innovation through our Aerospace Technologies, Building Automation, Energy and Sustainability Solutions, and Industrial Automation business segments – powered by our Honeywell Forge software – that help make the world smarter, safer and more sustainable.

Job Info

• Job Identification 125727
• Job Category Marketing
• Posting Date 11/14/2025, 04:41 AM
• Job Schedule Full time
• Locations UOA Corporate Tower, Avenue 10, The Vertical,, Kuala Lumpur, WP, 59200, MY