Senior Customer Marketing Executive (Kuching)

The Arnott's Group; Kuching; On-site; MYR 150,000 - 200,000; Full time

Job summary

A leading food company based in Kuching seeks a sales/marketing professional to manage trade execution, coordinate marketing campaigns, and engage with stakeholders. Ideal candidates will have a Bachelor's degree in Business Administration and 2-3 years of relevant experience, along with strong skills in MS Excel, Word, and PowerPoint. The role requires excellent communication skills, leadership capabilities, and a willingness to travel.

Qualifications

• At least 2-3 years’ experience in sales/marketing.
• Ability to understand sales and trade marketing operations.
• Excellent team player.

Responsibilities

• Plan, monitor, and track trade execution and marketing campaigns.
• Implement and oversee 5P strategy execution.
• Communicate and coordinate with distributors for NPDs.
• Prepare monthly sales and tracking reports.
• Coordinate submission of trade claims to HQ.

Skills

MS Excel

MS Word

MS PowerPoint

Strong communication skills

Leadership skills

Education

Bachelor’s Degree in Business Administration

Job description

THE ARNOTT’S GROUP ASIA BUSINESS IN MALAYSIA

Campbell Malaysia is the Regional Hub for The Arnott’s Group Asia Business Unit. Based in Kuala Lumpur, Malaysia, the organization leads the strategy & direction to ensure that The Arnott’s Group has a geographical footprint across Total Asia.

Campbell Malaysia also supports the region by supplying locally manufactured and marketed brands such as Campbell’s soup, Prego pasta sauces as well as Kimball & Cheong Chan sauces. Asia’s extended range of consumer food brands also include TST, Swanson, GoodTime & Nyam Nyam.

They join the The Arnott’s Group portfolio of brands like Aussie legends Tim Tam & Shapes as well as New Zealand’s favorite Farm Bake Cookies to drive presence in Asia.

Position based in Kuching.

Job Responsibilities:

(a) Trade Execution & Activation

• Plan, monitor, and track trade execution to ensure excellence, including monthly trade and branch visits with constructive feedback.
• Coordinate and track execution of marketing campaigns, NPDs, promotions, POS materials, and trade events.
• Customize national trade programs for East Malaysia and develop regional trade initiatives and short-term tactical promotions.
• Evaluate and review the effectiveness of trade activations and promotional campaigns using data-driven insights

(b) In-Store Excellence & 5P Strategy Execution

• Implement and oversee the execution of the 5P strategy (Product, Price, Place, Promotion, Presentation) to drive brand objectives across the path to purchase.
• Ensure optimal product placement, pricing, promotion, and presentation to maximize consumer engagement and sales.

(c) Distributor & Stakeholder Engagement

• Communicate, coordinate, and track with distributors to ensure smooth implementation of NPDs, promotions, and trade activations in East Malaysia.
• Ensure timely communication and completion of bulletin plans between TAG and distributor teams:
• Share bulletin plans one quarter in advance.
• Obtain distributor feedback at least two months before the activity month.
• Prepare and deliver promotional presentations and communications to sales operations and business partners in a timely manner.

(d) Reporting & Insights

• Prepare and submit monthly sales and tracking reports to the Head of GT - East Malaysia.
• Analyze sales and marketing activities to assess campaign effectiveness and recommend improvements.

(e) Trade Claims Management

• Coordinate and ensure timely and accurate submission of trade claims to HQ, maintaining compliance with internal processes.

Requirement

• Bachelor’s Degree in Business Administration or similar qualification.
• At least 2-3 years’ experience in sales / marketing demonstrating an ability to understand sales and trade marketing operation
• Required skill(s): MS Excel, MS Word, MS PowerPoint
• Strong communication skills and able to interact effectively at all levels
• Excellent team player and possess leadership skills
• Ability to work within constraint lead time and resources. Tasks needs to be out the timely manner in order for promotion plans take place.
• Ability to work closely with field salespeople in coordinating and ensuring smooth implementation sales plan.
• Willing to travel outstation.