Senior Creative Lead (MJ000098)

PU Prime; Kuala Lumpur; On-site; MYR 180,000 - 300,000; Full time

Job summary

PU Prime is seeking an experienced Senior Creative Lead to elevate our design team across brand, digital, motion and regional creative work. You will lead a multidisciplinary team covering visual and graphic design, motion and video, web and digital design, as well as regional creative support.

Beyond managing day-to-day delivery, you will play a key role in defining and evolving our global visual direction, raising the creative standard of the team and building a scalable design system that

Qualifications

• 5+ years in a senior or lead design role with proven craft.
• Outstanding portfolio demonstrating visual taste and judgement.
• Strong experience in brand identity, visual systems and multi-channel design.
• Ability to establish or evolve a brand's visual direction.
• Hands-on design capability and ability to guide work from concept to execution.
• Strong communication and stakeholder management skills.

Responsibilities

• Own and elevate the company's visual direction and creative quality across brand and marketing touchpoints.
• Translate brand strategy into distinctive visual concepts, design languages and systems.
• Set a high creative bar across graphic, digital, web, motion and campaigns.
• Lead creative reviews with clear, actionable feedback.
• Mentor designers and foster collaboration and continuous improvement.
• Develop scalable brand and design systems for global/regional teams.
• Ensure brand consistency across websites, social, campaigns and events.
• Contribute hands-on design when required and support AI-enabled workflows.

Skills

Creative leadership

Brand identity

Visual systems

Multi-channel design

Figma

Adobe Creative Suite

Stakeholder management

Tools

Figma

Adobe Creative Suite

Job description

We are looking for an experienced Senior Creative Lead to elevate our growing design team across brand, digital, motion and regional creative work.This role is ideal for a design leader with exceptional visual taste, strong hands-on design capability and proven experience managing designers or complex creative projects.You will lead a multidisciplinary team covering visual and graphic design, motion and video, web and digital design, as well as regional creative support. Beyond managing day-to-day delivery, you will play a key role in defining and evolving our global visual direction, raising the creative standard of the team and building a scalable design system that strengthens brand consistency across markets and channels.We are looking for a lead with strong craft and judgement — someone who can challenge ideas, provide meaningful creative direction, mentor specialists across different disciplines and remain close enough to the work to step in when needed.

Job Responsibilities:

• Own and continuously elevate the company's overall visual direction and creative quality across brand and marketing touchpoints.
• Translate brand strategy into distinctive visual concepts, design languages and creative systems.
• Set a high creative bar across graphic, digital, web, motion and campaign design.
• Lead creative reviews and provide clear, actionable and technically informed design feedback.
• Guide designers from concept development through execution, rather than simply approving final outputs.
• Identify emerging visual and digital design trends and determine how they can be meaningfully applied to the brand.
• Ensure creative work remains distinctive, contemporary and recognisable as the organisation scales globally.
• Mentor and develop designers while fostering a culture of strong creative thinking, collaboration and continuous improvement.

Design Systems & Brand Governance

• Build and maintain scalable brand and design systems covering typography, colour, layout, components, imagery, digital applications and other visual principles.
• Develop clear guidelines that allow global and regional teams to create efficiently without compromising brand quality.
• Create effective governance and review processes for regional and global creative work.
• Ensure brand consistency across websites, landing pages, social media, campaigns, events, video, product-related touchpoints and other digital experiences.

Digital & Experience Design

• Provide strong creative direction for websites, landing pages, campaign pages and digital experiences.
• Apply solid understanding of UI/UX principles, information hierarchy, responsive design and interaction patterns.
• Work closely with developers and other stakeholders to ensure design intent is translated accurately into production.
• Contribute hands-on to web or digital design when required.
• Support the evolution of design across mobile, App and H5 experiences where relevant.

AI & Future Design Workflow

• Champion the practical adoption of AI-assisted design workflows across the team.
• Explore and evaluate emerging AI tools for concept development, image generation, storyboarding, prototyping, creative variations and production.
• Identify opportunities to automate repetitive production work and allow designers to spend more time on higher-value creative thinking.

Job Requirements:

• 5+ years of relevant design experience, including significant experience in a senior, lead or creative leadership capacity.
• An outstanding portfolio demonstrating exceptional visual craft, taste and creative judgement.
• Strong experience in brand identity, visual systems and multi-channel design.
• Demonstrated ability to establish or evolve a brand's visual direction.
• Strong hands-on design capability and the ability to guide work at both conceptual and execution levels.
• Strong proficiency in Figma and Adobe Creative Suite.
• Strong project management and prioritisation skills, with experience managing multiple creative workstreams simultaneously.
• Strong communication and stakeholder management skills.