Senior Channel Marketing Specialist

Schneider Electric North America; Petaling Jaya; On-site; MYR 100,000 - 150,000; Full time

Job summary

A global technology leader is seeking a Senior Channel Marketing Specialist in Petaling Jaya, Malaysia. This pivotal role focuses on developing strategies to enhance partner engagement and drive growth within the Industrial Automation and Digital Energy sectors. Candidates should have a tertiary degree and at least 8 years of channel marketing experience. Strong strategic thinking and interpersonal skills are essential, alongside fluency in English. Apply now to join this impact-driven company.

Qualifications

• Minimum 8 years of experience in channel marketing.
• Understanding of the technology ecosystem and channel fundamentals.
• Background in Electrical or Automation engineering is advantageous.

Responsibilities

• Drive channel transformation initiatives to optimize partner engagement.
• Design and implement channel programs for partner loyalty.
• Track and analyze channel performance using KPIs.

Skills

Channel marketing experience

Strategic thinking

Interpersonal skills

Proactive initiatives for revenue

Fluency in English

Education

Tertiary degree in electrical engineering, sales or marketing

Job description

The Channel Marketing Senior Specialist plays a pivotal role in accelerating growth and market share for the Industrial Automation (IA) & Digital Energy (DE) divisions by developing and executing channel strategies that empower and engage key partners—System Integrators, EcoXperts, OEMs, Distributors, and Tier 2 partners such as Panel Builders and Dealers. This role is instrumental in building a loyal, self‑sustaining ecosystem that delivers differentiated value through Schneider Electric’s solutions.

Key Responsibilities

• Channel Strategy & Transformation
  • Drive channel transformation initiatives to optimize partner mix, coverage, and engagement models, ensuring alignment with Annual Marketing Sales Plan priorities.
  • Conduct TAM/SAM/PAM analysis to identify growth opportunities across targeted channels.
  • Conduct environmental scans (e.g., SWOT, competitive analysis) to inform go‑to‑market plans.
  • Define and evolve channel personas, integrating digital tools, training, and incentive programs to enhance partner experience and loyalty.
• Partner Profiling & Ecosystem Development
  • Identify and prioritize high‑potential partners using profiling tools and opportunity‑fit models.
  • Expand the partner ecosystem by onboarding and nurturing System Integrators, OEMs, and Tier 2 Panel Builders aligned with strategic verticals (e.g., buildings, infrastructure, manufacturing).
  • Drive cross‑segment synergies and upsell/cross‑sell opportunities across IA and DE portfolios.
• Program Design & Execution
  • Design and implement channel programs that enhance partner engagement, loyalty, and performance.
  • Define commercial policies (rebates, MDF) and evolve channel personas through structured benefits such as training, mySchneider rewards, and digital enablement.
  • Lead the deployment of scalable marketing campaigns, co‑branded initiatives, and digital tools to support partner‑led demand generation.
• Performance Monitoring & ROI
  • Track and analyze channel performance using KPIs and dashboards to ensure program effectiveness and partner contribution to sales.
  • Continuously refine strategies based on data insights and market feedback.
• Enablement & Experience
  • Deliver best‑in‑class partner experiences through tailored enablement journeys, including online learning, instructor‑led sessions, and job aids.
  • Collaborate with internal stakeholders (Sales, Offer Marketing, Pricing, Commercial Excellence) to ensure alignment and execution excellence.

Qualifications

• Tertiary degree in electrical engineering, sales or marketing.
• Minimum 8 years of experience in channel marketing.
• Understanding of the channel, the technology ecosystem, and working knowledge of the fundamentals of technology.
• Proactive and contributing to the team with new initiatives to accelerate revenue.
• Background in engineering (Electrical and Automation) would be advantageous.
• Strategic thinking and good interpersonal skills.
• Fluent in English, both spoken and written.

What We Offer & Culture

When you are thinking about joining a new team, culture matters. At Schneider Electric, our values and behaviours are the foundation for creating a great culture to support business success. We believe that our IMPACT values – Inclusion, Mastery, Purpose, Action, Curiosity, Teamwork – start with us.

IMPACT is also your invitation to join Schneider Electric where you can contribute to turning sustainability ambition into actions, no matter what role you play. It is a call to connect your career with the ambition of achieving a more resilient, efficient, and sustainable world.

We are looking for IMPACT Makers; exceptional people who turn sustainability ambitions into actions at the intersection of automation, electrification, and digitization. We celebrate IMPACT Makers and believe everyone has the potential to be one.

Become an IMPACT Maker with Schneider Electric – apply today!

€36 billion global revenue
+13% organic growth
150 000+ employees in 100+ countries
#1 on the Global 100 World’s most sustainable corporations

You must submit an online application to be considered for any position with us. This position will be posted until filled.

EEO Statement

Schneider Electric is an Equal Opportunity Employer. It is our policy to provide equal employment and advancement opportunities in the areas of recruiting, hiring, training, transferring, and promoting all qualified individuals regardless of race, religion, color, gender, disability, national origin, ancestry, age, military status, sexual orientation, marital status, or any other legally protected characteristic.